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Paid Search Specialist at Ayvens

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Paid Search Specialist

External

Ayvens · Amsterdam (hq)

Part-timeOn-siteToday

AgileForecastingGoogle AdsMovePower BI

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Responsibilities

Paid Search Strategy & Execution
Build, manage, and optimize Google Ads / Search Ads 360 campaigns across multiple markets.
Implement AI-driven campaign structures, including Smart Bidding, Responsive Search Ads (RSAs), and audience signals.
Ensure campaigns follow global naming conventions, governance, and best practices.

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Use first-party and consented data to improve targeting and audience segmentation.

Implement feed-based automation and scripts to improve campaign efficiency and scalability.

Performance & Optimization

Monitor and optimize campaigns to achieve KPIs such as CPA, conversion value and lead quality.

Translate performance data into actionable insights and optimization recommendations.

Support markets with budget allocation strategies and performance forecasting.

Identify growth opportunities through search trend analysis, testing, and audience insights.

Data & Reporting

Use Funnel.io to integrate and standardize marketing data from multiple sources.

Build and maintain Power BI dashboards to track channel performance and business impact.

Analyze campaign performance using GA4 and attribution insights.

Ensure data accuracy and reporting consistency across tools and markets.

Collaboration

Partner with local markets, agencies, and internal stakeholders to drive Paid Search performance.

Work closely with performance specialists, marketing teams, and data analysts to deliver insights and improvements.

What You Bring

Requirements

4+ years of experience in Paid Search (SEA).
Experience managing large-scale or multi-market Google Ads accounts.
Hands-on experience with automation, AI-based bidding strategies, and campaign scaling.
Technical Skills
Google Ads
Search Ads 360
GA4
Feed-based campaign tools (e.g., Channable, DataFeedWatch)
Additional Skills
Strong analytical mindset and data interpretation skills.
Experience working in Agile environments.
Ability to communicate insights clearly to technical and non-technical stakeholders.
Strong organizational and time-management skills
Why Ayvens?
Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.
*ALD Automotive | LeasePlan are rebranding to Ayvens across all 42 countries by 2025.

Benefits

Vision insuranceFlexible schedule

Additional Information

At Ayvens, progress starts with you. Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move. Our ambition to shape the future of sustainable mobility is powered by our talent. Join us and help create exceptional digital customer journeys while enabling our vision of "Any car, anytime, anywhere." We are looking for a Paid Search Specialist to develop, manage, and optimize Paid Search (SEA) campaigns across multiple markets. In this role, you will support countries with strategic guidance, ensure campaigns follow global best practices, and leverage automation, AI, and first-party data to drive measurable business growth.

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