Washington University In St. Louis · Washington University Medical CampusPrepare for this interview
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Scheduled Hours 40 Position Summary Plans, develops, refines, and implements targeted marketing initiatives/plans. Develops, writes, and produces final product communications and advertisements for internal and external delivery to various departments and/or external segments; develops effective procedures for defining and tracking established and potential markets; coordinates the development and administration of tracking systems; tracks impact to measure and modify. Coordinates marketing projects and collaborates across digital, web, social media, content and creative communications initiatives to support organizational goals. Job Description Primary Duties & Responsibilities: Plans, develops, refines and implements targeted marketing initiatives/plans for internal and external delivery such as, but not limited to, promotional events, publications, event publicity, recruitment and advertising campaigns; researches relevant issues, solicits input from appropriate sources, conducts analyses and proposes for implementation various solutions and initiatives designed to achieve targeted marketing objectives and goals while coordinating project timelines, deliverables and stakeholder communication. (can be external or across university campuses). Develops, writes and produces final product communications and advertisements for internal and external delivery to various departments and/or external segments; develops effective procedures for defining and tracking established and potential markets; coordinates the development and administration of tracking systems; tracks impact to measure and modify across print, digital, web and social media channels . Participates in the strategic planning, coordination and implementation of marketing and communications initiatives to increase visibility for departmental programs, faculty achievements, clinical services, research and educational missions. Collaborates across content, web, social media, design and multimedia efforts to support organizational goals. Delivers communications and presentations as well as provides training/teaching to various groups and departments ensuring a consistent, effective message, including best approach for communicating message, including research findings to the media and best practices for digital communications platforms. Serves as a liaison between the Department of Surgery, its divisions and sections, WashU Medicine marketing and communications teams, and other internal and external partners; facilitates communication, coordinates marketing initiatives and supports the successful execution of cross-functional projects and campaigns. Working Conditions: Job Location/Working Conditions Normal office environment Physical Effort Typically sitting at desk or table Repetitive wrist, hand or finger movement Occasional lifting (25 lbs or less) Equipment Office equipment The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time. Required Qualifications Education: Bachelor's degree Certifications /Professional Licenses : No specific certification/professional license is required for this position. Work Experience: Marketing (3 Years)
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