Paid Brand Specialist (Consumer) Coordinator

About the role

The Consumer Performance Marketing team owns the execution of paid acquisition across a full upper-funnel ecosystem, including Meta, TikTok, Snapchat, Reddit, Pinterest, and YouTube. We operate at scale across the U.S. and Canada, managing complex builds, pacing routines, live optimizations, QA workflows, and experiment cycles that directly impact consumer growth. We work closely with U.S.-based Channel Managers, Creative, Analytics, and Martech, functioning as one integrated performance engine. This requires strong operational discipline, fast signal interpretation, and a mindset focused on translating platform behavior into clear, actionable steps. While the team is execution-heavy, we also influence strategy by shaping testing agendas, surfacing insights, and partnering with platform reps on betas and new product rollouts. It's a high-ownership environment for operators who thrive in fast, data-driven systems. This role is focused on implementing paid marketing campaigns targeted at creating awareness, reach and consideration for new or existing DoorDash consumers across our priority markets. You will build, QA, pace, optimize, and iterate campaigns across Meta, TikTok, and Snap, managing multi-million-dollar budgets with precision. You'll partner with U.S. and Canada based teams and platform reps to run experiments, test new bidding approaches, evaluate audience structures, and support creative testing. This includes collaborating with partners such as Meta, TikTok, Snapchat, Reddit, Pinterest, YouTube, and Google to implement best practices and unlock new growth opportunities. You will also be expected to diagnose issues quickly, communicate insights clearly, and maintain structurally sound accounts. This position requires someone who can execute with technical depth, think analytically, and move fast - ensuring each optimization ties directly to performance outcomes. You're excited about this opportunity because you will... Be a part of our first DoorDash team in our Mexico City office! Manage multi-million dollar monthly digital budgets across digital paid marketing channels, working with partners such as Meta, Snap, Pinterest, Reddit,, Google and TikTok to optimize campaign performance and test new products. Learn to operate a world-class acquisition program that brings in millions of orders to DoorDash, making it the top food delivery and logistics platform in the U.S.. working with our U.S. based Maintain and monitor key metrics across channels including budget pacing and cost per acquisition. Continuously improve performance by leveraging data, structured experimentation, and automation to drive efficient growth and lower cost per acquisition. Manage an experimentation roadmap to optimize performance including A/B creative tests, brand tests, and bidding tests Work closely with other teams and stakeholders to ensure goals are met We're excited about you because... You are proficient in the English language You have a proven track record in the performance marketing /brand marketing/ upper funnel marketing space, with 4+ years of experience. Have experience with implementation of upper funnel marketing Direct, hands-on experience managing media buying, optimization (Paid Social), and strategic planning either at an agency or in-house You are highly proficient in Excel/Google Sheets and have deep familiarity with metrics such as CTR, CPM, CPA, CPC, CVR, and LTV. Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions and conduct experiments. Experience with Web & App Tracking/Attribution (preferred) Experience working on multi-sided marketplace businesses (preferred) About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks. Our Commitment to Diversity and Inclusion We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity