Creative Director, Copy (Health)
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About the role
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About VML Health: VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a 'vertical') that has the benefit of autonomy in management, but with support of non-health expertise. At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course. Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals' and patients' needs, behaviors and lived experiences through what we call 'radical empathy'. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.
Responsibilities
- Be the go-to creative leader for assigned brand(s): provides thoughtful leadership, strategic clarity, inspiration, and direction to teams and helps develop strong ideas that solves clients' business challenges.
- Provides actionable, clear, and strategic feedback for teams and work closely with Strategy, Account, and the client to ensure ideas align with creative brief.
- Ability to conceive and persuasively present award-worthy concepts and recommendations to internal teams and clients.
- Leads production efforts and demonstrates ability to work within budget or can articulate justification to increase budget for projects with Account Team.
- Foster strong relationships with clients and spot opportunities to enhance or build on a project (upsell).
- Able to present confidently to client and clearly communicate how creative work/design meets the strategic and business objective.
- Manage multiple projects, sometimes for various brands with different scopes and ensure all project of self and team deadlines are met.
Requirements
- A highly creative individual with the ability to generate innovative, award-worthy creative and strategic ideas that solve clients' business challenges.
- A confident and persuasive presenter who can respond well to challenging client situations.
- Comfortable acting as a liaison between an agency vendor and client.
- Comfortable with pushing back on brief or strategic direction as necessary and collaborating with most senior level co-workers and clients.
- A portfolio that demonstrates creative and conceptual thinking, preferably in the healthcare/pharma industry.
- 8-10+ years of equivalent experience with 5+ years of supervisory experience.
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