The Channel Cross-Functional (XF) Digital Platforms Lead owns the strategy for Apple's presence on partner digital platforms. This role leads the team in uniting Apple's strategy, analytics, and creative experts for developing best-in-class digital experiences. In collaboration with the Partner Comms Digital team, this role also guides partners on how to feature Apple products, ensuring a cohesive customer journey that deepens engagement and drives conversion.
Responsibilities
Define and own global strategy for how Apple's brand and narrative are expressed on key partner platforms. Drive the creation of key campaigns that set the standard for creative excellence, business impact and improve the digital customer experience.
Champion a culture of measurement and insight. Establish framework for how digital analytics inform and evolve global and regional marketing plans, ensuring all initiatives are optimized for performance.
Set the guiding principles for the way that digital platforms integrate into broader campaigns, ensuring a premium and cohesive brand story.
Provide guidance on technical infrastructure to support channel digital platforms, leading teams to build and enhance systems needed to effectively and efficiently deploy channel digital platforms.
Provide executive oversight for a portfolio of complex digital projects. Ensure strategic alignment, operational excellence, and hold teams accountable for delivering measurable business results on time.
Drive strategic alignment with senior stakeholders outside of Marcom by building and owning relationships with key teams (Marcom, Product Marketing, Sales leadership) to secure resources and champion the vision for the digital partner ecosystem.
Partner with Marcom's Partner Communications Digital Manager to learn and understand partner needs, trends, and improve what and how Apple delivers digital content and experiences to partners.
Lead a hard-working team. Develop and mentor talent. Build a culture of collaboration on the team and with other teams at WW and across the world in the geos. Be known as strategic, collaborative, inspiring, and reliable.
Requirements
Experience leading and influencing stakeholders at all levels of an organization (such as, but not limited to, Account Directors, Producers, or in-house marketing management roles).
A strong leader with a consistent record of building, developing, and leading high-performing teams, with the ability to optimize how the team works.
Balances strategic, big-picture thinking with a hands-on approach to execution; ability to dive into details, understand the work, and also zoom out and guide the team.
Exceptional communication and influencing skills, with the ability to tailor messaging for audiences from junior staff to senior executives.
Strong technical acumen in modern Content Management Systems (CMS) and API architecture, enabling effective partnership with engineering to define requirements and guide platform strategy.
10+ years experience in digital marketing (strategy, planning, account or project management) with a leading digital agency or in-house marketing organization.
At least 3 years in a leadership and people management role.
Experience developing and delivering successful brand strategies across multiple channels (marketing, sales, product development).
Digital customer journey expertise (social, e-CRM, e-commerce platforms, digital in-store, etc), digital communications, digital trends and how these unique touch-points affect partners and customers.
Pay & Benefits
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can p
Additional Information
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Channel team within Apple's Worldwide Marketing Communications group is responsible for developing go-to-market strategies that deliver against both marketing strategies and channel commercial objectives. The team leads the upfront strategy and alignment and provides ongoing cross-functional oversight and coordination of Apple's marketing efforts in Channel.
Apple · Sunnyvale, CA