Luxury Commercial Sales Manager, South England

About the role

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating! Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference. We have identified an opportunity to accelerate our luxury agenda by our Premium and Super Premium market share and NSV. To achieve this, w e have created a dedicated luxury business unit in our GB Market to build distinctive iconic luxury brands and e xecute via strong customer partnerships in all channels. This business unit will be the experts for all things Luxury with strong partnership, strategic vision, brand passion and desire to shape the future with us. T his is a dynamic and exciting opportunity with a massive growth ambition to work with iconic global luxury brands. This is a pivotal leadership position reporting directly to the Head of Luxury On-Trade, with responsibility for Diageo's strategically critical Southern region. The role carries full accountability for driving P&L performance, accelerating distribution growth, and leading a high-performing team. As a senior leader within the Luxury On-Trade business, you will embody Diageo's ambition to become the world's best-performing and most trusted consumer goods company. You will build category-leading partnerships with some of the industry's most prestigious outlets, representing our luxury portfolio with exceptional credibility, sophistication, and commercial acumen. The Luxury On-Trade team plays a vital role in elevating Diageo's presence within the top tier of on-trade accounts, connecting our brands with influential luxury consumers and shaping culture within the region. As CSM for the Southern region, you will be a key member of the senior commercial leadership team, driving transformational growth and advancing Diageo's luxury ambitions at pace and scale. Experience / skills required: Leadership c ommercial experience in Luxury product categories or high-end accounts in the On trade is preferred . A proven track record of m anaging multiple influential retail customers and build ing new brand opportunities, you will need previous experience in this sector to succeed. Deep understanding of what is important to influential on trade GB customer s and using this insight to drive the creation and execution of a clear and powerful commercial plan. Finger on the pulse of what is happening on the ground in both on - trade and third space venues , and brilliant relationships with key influencers in the industry. Experience building and activating luxury brand s in conjunction with central marketing teams, demonstrating a clear brand building capability and robust decision making across commercial and marketing levers . In depth c ategory k nowledge across s pirits and the alcohol (& non-alcoholic drinks ) categor ies . Passion for premium and Super premium brands , customers & consumers. Advanced negotiation and customer relationship building skills Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data. Demonstrate deep personal accountability for performance. Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them. Proactive and entrepreneurial mindset to grow existing and win new customers ahead of our competition Key Accountabilities Lead, inspire, and develop a high-performing team, fostering capability growth, coaching talent, and creating a culture of excellence. Define and execute the regional commercial strategy, delivering against ambitious P&L, distribution, and market share objectives. Drive sustainable internal P&L performance and external market share growth across the Diageo Luxury portfolio through clear strategic direction, data-led decision making, and exceptional commercial execution. Use deep market insight, consumer understanding, and outlet pe