VP of Growth
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About the role
As VP of Growth, you will lead the full growth strategy across Labhouse's portfolio of apps, reporting directly to the Co-CEO. You will own the Growth org - currently composed of the Performance Marketing team - and work hand-in-hand with the Creative and Product teams to scale multiple apps profitably.
Responsibilities
- Define and execute the growth strategy across all Labhouse apps
- Lead, mentor, and scale the Performance Marketing team
- Own the full UA budget (8-figure annual spend) across Meta, Google, TikTok, ad networks and emerging channels
- Drive ROAS, LTV/CAC, payback periods and overall growth efficiency at the portfolio level
- Partner with Creative to build a high-velocity creative testing engine
- Partner with Product to align acquisition, monetization, and retention strategies
- Build the reporting, attribution and experimentation frameworks that allow us to scale with confidence
- Identify and unlock new growth channels as we expand the portfolio
- About You
- Academic background:
- Bachelor's degree in Business, Engineering, Economics, Marketing or a related field. A strong quantitative foundation is a plus.
- Technical expertise:
- 8+ years in growth/performance marketing roles, with at least 3 years in leadership positions
- Proven track record scaling consumer mobile apps from 0 to meaningful revenue
- Hands-on experience managing performance marketing budgets of at least $1M/month
- Deep, hands-on expertise across Meta, Google (UAC), TikTok and ad networks - you don't need to execute day-to-day, but you can, and you go deep into the detail when needed
- Strong understanding of mobile attribution, MMPs (AppsFlyer, Adjust, Kochava), SKAdNetwork and the post-ATT landscape
- Subscription app experience is strongly preferred
- Data-driven mindset: comfortable building cohort analyses, LTV models, and unit economics from scratch
- Strong leadership and team-building skills
- Communication:
- Fluent English (working language at Labhouse)
- Ability to translate complex growth dynamics into clear narratives
- Comfortable challenging and being challenged
Requirements
- Experience with AI-powered creative production workflows
- Background scaling multiple apps in parallel (portfolio approach)
- Spanish is a plus
Benefits
Additional Information
Labhouse is a Barcelona-based startup studio building AI-powered mobile apps used by hundreds of thousands of people worldwide. Our products - including Invoice Fly and Summary AI - are designed to make everyday tasks faster, smarter, and simpler through a subscription model that puts the user first. We were founded by Andrés Bou and Horacio Martos , the duo behind SocialPoint (acquired by Take-Two Interactive), and we operate with the mindset of a product company: small teams, high ownership, and a relentless focus on building things that matter. We are building the next generation of consumer apps powered by AI, and we are looking for a VP of Growth to own the growth engine across our entire portfolio. Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? If so, discover your next challenge below.
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