Digital - Senior Analyst / Analyst, Email Marketing

About the role

Aritzia is growing, and our Direct to Customer team is growing with it. This is a unique opportunity to be part of the team responsible for executing exceptional subscriber and channel management while driving traffic, revenue, and loyalty through our DTC channels. As the Senior Analyst / Analyst, Email Marketing, you will support in developing and executing email marketing strategies anchored in trigger and transactional emails, while driving invite-only events, special projects, and loyalty triggers as the program scales. You will also explore white space opportunities, fast-track emerging priorities, and ideate and implement improvement initiatives across DTC that elevate the email channel and overall client experience. And, with the skills you gain in this role the opportunities are endless - from a rewarding career in Direct to Customer marketing to continued growth and development with Aritzia. As the Senior Analyst / Analyst, Email Marketing, you will support the team to: Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on email Identify, acquire, engage, and retain our clients across lifecycle (trigger) and transactional campaigns Connect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance Drive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emails Engender long-term loyalty and retention via churn mitigation and reactivation journeys Ensure accordance with business and regulatory standards Analyze and report on email marketing performance, surfacing actionable insights and leveraging testing to continuously optimize traffic, revenue, and loyalty Assist with channel budgeting, forecasting, and investment strategies THE QUALIFICATIONS The Senior Analyst / Analyst, Email Marketing has: Proven skills, education, and/or applicable certifications in DTC Marketing, specifically related to email marketing A commitment to learn and apply Aritzia's Values, Business and People Leadership principles The ability to collaborate fluently with cross-functional partners A commitment to quality and investing in results that add value to the business THE COMPENSATION At Aritzia, we provide market-leading compensation packages designed to reward impact through our pay-for-performance philosophy. The range for roles at this level is $50,000-$150,000 per year. Total compensation may include base, bonus and/or equity depending on the role, which has the potential to be greater than this range. With comprehensive benefits, aspirational workspaces, and elevated perks and experiences - we provide it all. THE PERKS Some of the industry-leading benefits you will receive working at Aritzia: Product Discount - Maybe you've heard of our famous product discount? Or our exclusive private shopping events? You have now. Baby Leave Program - We provide up to 16 weeks of paid time to support you and your growing family. Aritzia Virtual Wellness - Because your health, happiness and safety matter, we provide 24/7 resources to support you in your wellbeing goals, whether they're physical, mental, social or financial. Aspirational Workplace - Our offices are specially designed to be spaces of creativity, productivity and inspiration. Amenities - Additional amenities include a private parent's room, shower facilities with elevated complementary conveniences, bike rooms and more. The Extras - We also offer a multitude of other perks like snacks and refreshments, dry-cleaning, hotel, restaurant discounts, health and wellness discounts, and self-care promos. ARITZIA Aritzia is an Equal Employment Opportunity employer. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career. This commitment applies to all candidates and employees regardless o