Content Lead, EMEA Courses & Events

About the role

Hi, I'm Anum , Head of Content & Community here at Ashby. I joined Ashby in 2023 to develop and lead our content marketing strategy. From producing endless content formats in the pre-IPO days of HubSpot to running (and later selling) my own media startup, my 12+ years in the industry have been filled with opportunities to push the needle of how content should evolve within an organization. I'm fortunate to be at a company where leadership is fully bought into the value of content and where written communication skills are a requirement for everyone who joins the marketing team. This allows me to avoid the gloom of a service-oriented content team that is simply shipping blindly and managing copywriting requests to instead building a one-of-kind strategic team that owns key content pillars including our Talent Trends Report , Offer Accepted Podcast , and our very exciting premium Courses & Events content such as the full slate of programming at Ashby One . For this role, we're looking for an ambitious content lead who enjoys owning presentation-style formats and is open to the challenge of a unique role at the intersection of brand, community, and content. You will immediately own the full programming for Ashby One London, take over and scale our talent leader courses for the EMEA region, and build on the development of our events content strategy in partnership with Elizabel Riggs , who owns this work in AMER. Elizabel has already been piloting programming in EMEA and set the foundation to continue building on. In true startup fashion, my 2.5 years at Ashby has seen a range of projects outside the traditional content role, from developing our annual company Keynote to leading PR for our Series C raise. I've also made the active choice to continue being the only pseudo copywriter on the team, which may surprise some. I share this all to reflect the special team we're building at Ashby: one filled with people who are just as passionate about untangling big, complex challenges as they are about rolling up their sleeves to do the critical foundational work that enables us to stand out in our space. I promise to be right in the weeds with you to solve projects big and small together. What you'll be responsible for in this role You'll quickly jump into the full content roadmap and development of assets for our upcoming EMEA conferences and events . This includes deeply understanding our target audience, pulling from our growing roster of internal and external experts for speakers, and ultimately building the end content that will be presented with brand design support from our in-house designer. This responsibility isn't simply executing on the creation of decks, but being the strategic owner of how Ashby's library of content stays extremely relevant for the fast-moving industry and comes to life in a way that captives our community - a bar we have set and maintained across all content initiatives so far. You'll scale our existing program experiments for courses and certifications . We often operate in sprints on our team to provide the headspace to tackle something big and new. Recent sprints included the researching and running of our inaugural courses for two of our strongest ICPs. One of these is only AMER based while the other has been tested virtually in EMEA. We want you to scale these programs, keeping the content relevant each cycle, and engaging directly with our core community to provide valuable content resources regardless of whether they are using Ashby. Develop a deep understanding of our customer . Everyone on the team listens to customer calls weekly to be close to our ICP and ensure that our content reflects and directly supports their needs. Follow your intuition over playbooks ( it's one of our 10 Operating Principles ). We rarely follow traditional content playbooks or look at what competitors are writing about. We believe in knowing our customer closely and evolving our work to meet their needs - even if that means trying something never been done or that historically hasn't worked. While it's helpful to bring knowledge of past content programs you've run, we encourage you to think freely and build confidence in your intuition. Own all the operational work around your content programs . Everyone on the marketing team writes their own copy for social media, landing pages, working with RevOps on target lists, emails, and beyond. We expect you to be an end-to-end marketer who can strategically drive your work forward versus rely on others to fill in the gaps. Work closely with Partnerships, Events, and Community on the marketing team. Collaborate with team members to ensure alignment on goals, campaign approaches, and processes. You will probably love this role if You're a builder at heart. While there will be a roadmap of work to jump into, thriving at Ashby comes with an openness to tackle the unknown and build for the best outcome. You love working in Google Slides and being a systems

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