Wisconsin Union Sponsorship & Activation Coordinator

About the role

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Job Category: Academic Staff Employment Type: Regular Job Profile: Administrative Specialist Job Summary: This position coordinates sponsorship activation and engagement initiatives across Wisconsin Union venues, including Union South, Memorial Union, the Terrace, Sett Recreation, and Sett Pub. The role focuses on implementing sponsorship activation strategies that support revenue generation, increase participation and attendance, enhance venue visibility, and strengthen long-term partnership opportunities tied to existing Wisconsin Union events, festivals, recreation activities, watch parties, and venue operations. Responsibilities include coordinating sponsor deliverables, supporting activation logistics, assisting with high-traffic Union events, and developing engagement initiatives designed to increase customer traffic, support sales growth, and enhance the value of Union sponsorship opportunities. The position is intended to support and enhance existing Union activities rather than create independent programming structures. The position works collaboratively with Dining, Programming, Marketing, Facilities, Event Services, and Sponsorship partners to ensure activation efforts align with operational priorities, existing programming structures, and revenue-focused objectives. In this role, you'll collaborate with campus partners to enhance events such as Badger Bash, Terrace festivals, and other large-scale initiatives by developing interactive activation concepts and ensuring seamless execution. You'll also support recreation-based programming, including bowling and gaming operations, while helping drive visibility, participation, and revenue through innovative event enhancements. This is an ideal opportunity for someone who enjoys both creative idea development and hands-on execution, thrives in a fast-paced environment, and is excited to contribute to dynamic, student-centered experiences. Work Schedule and Location: During the academic year, the schedule is Monday-Wednesday: 1pm-9pm, Tuesday-Friday 9am-5pm During the summer, the schedule is Tuesday-Thursday: 9am-5pm, Friday-Saturday 1pm-9pm There may be occasions during the year where this position will be outside Physical Demands: Ability to lift 10 pounds occasionally Ability to carry 30 pounds occasionally Ability to push 200 pounds occasionally Key Job Responsibilities: Serves on committees and attends meetings, representing the interests of the unit or program Schedules logistics and secures resources for a designated work unit to contribute to the day-to-day operational success Sett Recreation & Sett Pub Engagement and Venue Activation -25% Support engagement initiatives within Sett Recreation and Sett Pub spaces, including bowling, billiards, arcade gaming, esports, trivia, watch parties, and related activities. Assist in coordinating bowling leagues, tournaments, promotions, themed recreation events, and venue-based engagement initiatives designed to increase participation, traffic, and venue utilization. Collaborate with Sett Recreation, Dining, and Programming staff to support engagement initiatives and operational coordination tied to events and activations. Support activation opportunities connected to Sett Recreation, Sett Pub, and existing Union programming. Serve as Advisor to the UW Bowling Team, providing organizational guidance and institutional coordination. Assist in identifying opportunities to increase participation, sponsorship visibility, customer engagement, and revenue opportunities within Sett Recreation and Sett Pub operations. Analyzes data and trends, compiles progress reports, and provides appropriate recommendations or conclusions in support of the assigned operational work unit(s) Revenue & Sponsorship Support - 15% Assist leadership in identifying sponsorship opportunities tied to existing Union events and venue activities. Track sponsorship fulfillment elements, activation-related metrics, and participation trends. Support revenue-generating initiatives connected to activations, recreation engagement, and venue-based experiences. Assist in monitoring activation effectiveness and sponsor engagement outcomes. Provide recommendations related to sponsor visibility, customer engagement, participation growth, and activation improvements. Assists, recommends, and advises staff on unit or program administrative issues, personnel matters, and budgetary problems Operational & Event Support - 15% Coordinate logistical needs related to sponsorship activations and event-based initiatives. Work collaboratively with Dining, Facilities, Programming, Marketing, and Event Services to support successful execution of activation initiatives. Support operational coordination for sponsorship setups, engagement activities, and venue activations. Ensure activation in