20% Partner with SVP communications for entertainment brands and lead a team of PR professionals acting as daily points of contact for assigned brands
20% Build and maintain relationships with media, influencers, and other key stakeholders as well as internal and external stakeholders for key events, sponsorships etc
10% Oversee execution of assets: talking points, press releases, briefings, awards, events, etc.
10% Consistently operate effectively within a multi-platform ecosystem, with a strong emphasis on digital-first initiatives.
10% Collaborate across editorial, digital, events, and marketing teams to drive visibility
10% Support new business opportunities through targeted publicity strategies
10% Deepen connections in the entertainment industry
10% Ensure rapid, strategic response aligned to issues management, news cycles and brand objectives
The Role's Minimum Qualifications and Job Requirements:
Education :
Bachelor's degree in Communications, PR, Marketing, Journalism, or experience in a related field
Requirements
12+ years in Communications or PR, ideally within Entertainment or Media industries
Specific Knowledge, Skills, Certifications and Abilities :
Strong strategic PR and communications expertise
Skilled at leading teams in fast-paced, news cycle, high-volume environments
Proven experience with media relations, including celebrities and influencers
Expert in multi-platform storytelling and cross-functional collaboration
Excellent writing/editing skills (AP Style preferred)
Track record of delivering high-impact media coverage
Strong organizational skills, attention to detail, and ability to multitask
Robust digital experience
Great team player
Formal leadership experience preferred
% Travel Required ( Approximate ) :
30% (mostly to LA)
Benefits
Vision insuranceRemote work options
Additional Information
Job Title
Sr. Director, Brand Communications - PEOPLE & Entertainment Weekly
Job Description
About The Position | Major Goals and Objectives and Location Requirements:
People Inc. is seeking a Sr. Director of Brand Communications to support the PR initiatives for PEOPLE and Entertainment Weekly. This role reports into the SVP of Communications and partners with executives across editorial, sales and marketing.
Primary job responsibilities include but are not limited to:
Accountable for leading the day to day PR initiatives for all things PEOPLE and Entertainment Weekly
Manage all planning strategies and tactical execution
Ideate and execute innovative digital PR campaigns that align with the PEOPLE /EW brand and vision; specific emphasis and attention on digital platforms
Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals
Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches
Secure media coverage and identify opportunities relevant to the brand's various digital platforms; develop scalable PR strategies for specific platforms
Oversee projects from conception to completion, ensuring timelines and objectives are met
Work in tandem with the brands' social media teams and platforms to enhance their digital footprint and promote PR initiatives
Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders
Act as day to day contact for key stakeholders for both PEOPLE and EW brands
Lead a team of PR & Communications professionals and provide guidance on all aspects of the role
Schedule Requirements:
Hybrid 3x a week - (New York)
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team | The Team and/or Brand:
Our high-performing team of communication experts consistently delivers top-tier communications strategy and PR expertise in a 24/7, multi-platform (with an emphasis on digital first) ecosystem. We serve as vital connectors who drive and support all facets of our acclaimed brands PEOPLE and Entertainment Weekly. These brands lead entertainment and culture, engaging millions across digital, social, app, and print channels. As trusted resources, they are deeply integrated into the daily lives of enthusiasts, empowering them to discover inspiration, make informed choices, and take action.
About The Position's Contributions:
Weight % Accountabilities, Actions, and Expected Measurable Results
The primary areas of strategic focus include:
80% PEOPLE
20% EW
Meredith · NY