Lead SEO & Generative Search Strategist
External
Mediaplus Digital · Paya Lebar Square, SingaporeS$54K–S$66K/yrFull-timeUnknown1d ago
Generative AIGoogle AnalyticsLeadershipSEOStakeholder Management
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Responsibilities
- Lead, motivate, and train a team of SEO specialists to achieve individual and team KPIs aligned with Digital Marketing Manager objectives
- Conduct performance reviews and set clear objectives for team members
- Oversee onboarding and training processes for new SEO team members
- Develop and implement comprehensive on-page and off-page SEO strategies tailored to client needs
- Conduct detailed website audits and translate findings into actionable SEO improvements
- Manage backlinking processes ensuring guest post quality and hygiene
- Optimize content specifically for AI-powered search engines and generative AI platforms such as ChatGPT, Perplexity, Google AI Overviews, Claude, and Grok
- Develop citation-worthy content strategies to enhance brand visibility in AI-generated search results
- Monitor and analyze brand presence in generative AI responses and establish GEO performance metrics
- Stay updated on generative AI model developments and adapt SEO/GEO strategies accordingly
- Participate in client pitches and presentations to communicate SEO and GEO strategies effectively
- Engage in ongoing client discussions to clarify SEO/GEO processes and align strategies with client goals
- Collaborate with sales and account servicing teams to tailor SEO and GEO strategies to client objectives
- Develop and maintain monthly performance reports detailing campaign outcomes and insights
- Monitor team performance metrics and provide weekly updates to the Digital Marketing Manager on campaign status and issues
- Ensure quality assurance and timely delivery of SEO and GEO work outputs
- Design and improve SEO/GEO workflows and processes for operational efficiency
- Identify and implement opportunities for automation and integration of SEO tools
- Required competencies and certifications
- Minimum 5 years of SEO experience, including at least 2 years in a team lead or managerial role
- Strong expertise in on-page, off-page, and technical SEO, including conducting audits and managing backlink strategies
- Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms such as Google AI Overviews, ChatGPT, Perplexity, and Claude
- Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams
- Proficiency in SEO and analytics tools including Google Analytics, Search Console, Ahrefs, or SEMrush
- Strong communication, reporting, and stakeholder management skills
- Preferred competencies and qualifications
- [None explicitly stated in the original JD]
- Other Information
Benefits
Annual salary reviewPerformance bonusCareer development and learning opportunitiesChallenging and fulfilling career pathVarious leave optionsHealthcare benefitsTransportation expense reimbursementMeal reimbursementBirthday voucherWork-from-home arrangementApplication Interested candidates should submit their resume to hr@mediaplus.com.sg or apply via the platform. Only shortlisted candidates will be contacted.
Additional Information
Company Overview MediaPlus Digital is a fast-growing omni-channel digital agency specializing in web development and performance-driven digital marketing. With 50+ specialists and 1,800+ projects, we empower businesses to build, scale, and future-proof their digital presence through innovation and technology. Job Summary The Lead SEO & Generative Search Strategist manages and develops an SEO team, implements SEO and Generative Engine Optimization (GEO) strategies, and ensures client satisfaction by combining leadership, technical SEO expertise, and client management.
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