As a Creative Operations & Strategy Manager, you will play a crucial role in driving the success of TikTok's advertising initiatives.
Operational Excellence & Business Planning
Shape go-to-market strategies by collaborating with Operations members using a data-driven approach, to identify priorities or gaps and recommend actionable plans for Operations to execute on.
Drive strategic planning with operational rigor, including operational reviews and tracking performance against regional goals.
Lead critical regional projects, ensuring alignment with cross-functional teams and buy-in from Operations stakeholders.
Enhance process flows for creative operations, focusing on efficiency and effectiveness.
Support revenue management, budget and resource planning for regional Creative Marketing Operations.
Data Analysis and Reporting
Own the regional data analytics framework, from data hygiene, data FAQs, data set improvement, metrics alignment and dashboard creation while effectively leveraging workflow with DE teams.
Design and govern attainment reporting cadences, enabling effective comprehension and accountability amongst Ops members.
Conduct deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue.
Guide the team in quantifying creative KPIs and identifying specific areas of improvement, providing data-driven insights to inform strategic decisions.
Communicate analytical insights effectively to both technical and non-technical stakeholders.
Cross-functional Collaboration
Collaborate closely with Creative Product Marketing & Operation team members and management to drive the team's overall success.
Coordinate with other internal teams, including strategy and product teams, to bring industry-specific creative playbooks to advertisers and sales teams.
Requirements
Minimum Qualification(s):
Master's degree in analytical field or equivalent undergraduate experience
3+ years of experience in strategy & operations, strategy consulting or data analytics roles
Preferred proficiency in SQL and data analysis tools with the ability to derive insights from data and use them to inform decision-making
Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment
Tiktok · Singapore