Manager, National Video Investment (Video & Programmatic Media)

About the role

The Manager, National Video Investment is an opportunity to take the next step in responsibility at a fast-growing company with the highest standards for talent, fun, and client success. This role sits within our Video & Programmatic Media (VPM) team and owns national video investment across the full channel mix - with national linear television (Broadcast, Cable, Syndication) at its core. The ideal candidate brings sharp critical thinking, strong attention to detail, and deep expertise in the national linear TV landscape. They are skilled at managing media partners, leading buy negotiations end-to-end, and translating performance data into actionable optimizations. Familiarity with programmatic and CTV is a meaningful plus, as this role increasingly operates at the intersection of linear and digital video. Above all, this person plays a pivotal part in helping Ovative advance our journey toward measuring and optimizing paid media to true enterprise impact - not solely ecommerce results. Responsibilities of a Manager, National Video Investment include: National video strategy & thought leadership Serve as the subject matter expert for national linear television (Broadcast, Cable, Syndication) - the primary channel focus of this role - staying current on partner offerings, industry developments, and emerging trends Develop and execute media strategies and negotiation approaches aligned with client growth goals across linear and, where relevant, programmatic video Identify and communicate synergies across network partners and media channels (Broadcast, Cable, Programmatic, CTV) within the client mix, in partnership with other team members Support higher-level cross-functional marketing strategy projects by providing deep video media expertise , with particular strength in linear Provide insights and expertise on the role video and audio can play in delivering client goals National video buy management & execution Lead day-to-day negotiations, execution, and stewardship for national linear television buys across an assigned set of clients, with the ability to support or collaborate on programmatic video where needed, including: Partner with the planning team to develop thoughtful strategic media recommendations that meet buy spec parameters - budget, flighting, performance KPIs, unit length splits, and partner considerations Provide detailed national linear media recommendations informed by audience, reach, frequency, and delivery goals Maintain productive relationships with national TV partners and their sales representatives; stay current on media developments and landscape changes Collaborate with the Ovative cross-functional team to review client business performance and adjust buy approaches accordingly Pull regular reporting and analyze data to inform optimizations and buy adjustments Manage media invoice reconciliation, including importing electronic invoices, matching to ordered schedules, troubleshooting discrepancies, securing makegoods, and reconciling creative traffic rotations Report budgets and delivery regularly for client reporting, including post-invoice actualization Work with partners to gather post-buys and ensure clients receive all owed delivery Send traffic instructions and creative assets to network partners Custom analysis, reporting & insights Develop and deliver custom analysis and insights that connect video investment to broader client business performance Translate data into clear, actionable stories for both internal teams and clients Internal agency & client relationship management Provide inputs to develop client-facing communications and, where appropriate , present materials to the internal agency team and/or client Work to achieve program objectives and KPIs; proactively raise concerns and propose solutions Build and maintain trust and credibility with clients and internal stakeholders Contribute to recruiting, onboarding, and mentoring of new team members Align with the agency culture of open co

Benefits

Additional Information

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

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