Territory Sales Representative - NorCal (Health Clubs & YMCA)

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Join us as we empower the world to work out, creating healthier lives together. Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow a Northern California territory , with Health Clubs as the primary revenue driver, supported by YMCA and athletics ‑ driven collegiate and campus recreation customers. In this remote, field ‑ based role, you'll lead consultative, relationship ‑ driven sales, reengage underdeveloped accounts, and position Life Fitness / Hammer Strength as the long ‑ term partner of choice across a diverse customer base. Compensation & Perks Uncapped Earning Potential: Competitive Base + Commission + Quarterly Bonuses Frequent Incentives: Regular SPIFFs and Sales Award opportunities Fully Equipped: Car allowance, gas reimbursement, and company card Total Rewards: Comprehensive health benefits and 401(k) match Culture First: A fitness-forward, growth-focused environment with strong brand recognition As a Territory Sales Representative at Life Fitness / Hammer Strength, you will: Own and grow a Northern California territory, driving the majority of revenue through Health Club accounts, with additional focus on YMCA and campus recreation environments. Maintain a strong in ‑ market presence, with an expectation of spending approximately three days per week in the field meeting customers, supporting projects, and advancing active opportunities across the territory Lead long ‑ cycle , consultative sales processes with executives, facility leaders, athletic stakeholders, and multi ‑ stakeholder buying groups Reengage dormant, underpenetrated, or competitive accounts and convert established relationships into active pipeline Balance repeat Health Club business with project ‑ based campus and community opportunities, aligning equipment solutions to customer goals and facility needs Partner with designers, consultants, and customer stakeholders to support planning, layouts, and capital investment cycles Manage pipeline, forecasting, and territory priorities with strong CRM discipline What Life Fitness / Hammer Strength is looking for in our Territory Sales Representative: 3+ years of field sales or account management experience Proven consultative selling and relationship-building skills Experience managing large, geographically dispersed territories Comfort navigating multi-stakeholder, long sales cycles and capital equipment deals CRM proficiency (Salesforce preferred) Strong communication , presentation, and storytelling abilities Willingness to travel extensively within Northern California Northern California residence strongly preferred Preferred / Nice to Have Experience selling into Health Clubs, YMCA, Campus Recreation, or collegiate athletics environments Exposure to fitness, wellness, or capital equipment solutions Experience working with designers, consultants, or project-based sales cycles Experience reengaging dormant, underperforming, or competitive accounts Familiarity with institutional, education, or athletics purchasing processes #LI-REMOTE At Life Fitness / Hammer Strength, we think customer first , play as one team , and raise the bar on fitness innovation -in the gym and in every corner of our facilities. We persevere and get it done , with a clear purpose to inspire each other to live healthier lives . If you're ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know. At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $57,000 - $77,700 annually.The actual salary will vary based on applicant's education, experience, skills, and abilities. The salary range reflected is based on a primary work location of San Francisco, CA and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength's Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and co