Director, Independent Hotel Marketing

Responsibilities

• You'll be a player-coach: you'll set strategy, manage a cross-functional team, and roll up your sleeves to ship campaigns yourself. This role reports directly to the CMO.
• Where you will have impact
• Own the indie marketing strategy. Build the global demand generation plan for independent hotels - channel mix, segmentation, content, budget allocation, and bottoms-up pipeline targets. Defend it with data and adjust it monthly.
• Run a high-velocity demand engine. Drive lead generation across paid media, email, webinars, field events, content syndication, and partner programs. Indie is a volume game - your funnel needs to scale.
• Build, don't brief. Use Claude, ChatGPT, and Gemini as part of your daily craft. Build agents and automations that take work off your team's plate. Maintain a portfolio of internal AI workflows that compound your team's output.
• Performance management. Build bottoms-up targets per channel, per region, per segment. Own program- and channel-level reporting. Know what's working, what's not, and why - and act on it the same week.
• Lead management & sales alignment. Optimize lead scoring, routing, and nurturing. Partner with sales leadership to keep handoffs clean and feedback loops tight. Use sales feedback to refine your next campaign, not your next quarter.
• Conversion optimization. Test and improve landing pages, forms, and lifecycle journeys. A/B test relentlessly. Treat the website as a product, not a brochure.
• Field & event marketing. Use field events, conferences, and partner moments to drive pipeline in the markets where independent hoteliers gather. Make every event accountable to a number.
• Budget ownership. Manage the indie marketing budget with discipline. Reallocate to what's working. Kill what isn't.
• About our team

Additional Information

Our Mission: Why Lighthouse? At Lighthouse, we're on a mission to revolutionize commercial strategy as hospitality's most powerful AI platform. We take the world's largest hotel data network and transform it into real-time intelligence that drives action. We don't just deliver insights; we empower businesses to make decisions that move revenue. With $370M in Series C funding and over $100M in ARR, we are scaling at lightspeed. Our 850+ teammates across 35 countries aren't just building software-they are leveraging cutting-edge AI to help hoteliers be the first to act. Tens of thousands of hotels across 185 countries trust Lighthouse to execute their commercial strategy, including every one of the top 15 global chains and thousands of independent hotels that consistently outperform their markets. With Lighthouse AI, the intelligence gets deeper. Decisions get smarter. Actions get faster. We help hoteliers be first to act. Lighthouse Values: Our guiding light We are Lumineers . Our shared values keep us on a collaborative path fostering a cultural and customer centric environment Pursuit of greatness : We're innovators who care deeply about our customers' success. Our team brings their best work, stays curious, and delivers excellence through attention to detail Meaningful work matters : We make every moment count by knowing what to deliver, why it matters, and how it drives Lighthouse forward Elevate each other : We don't just work together - we grow together. What unites us is understanding each other as people and working toward shared goals We're more than just a workplace - we're a community. Collaborative, fun, and deeply committed, we work hard together to revolutionize the hospitality sector. Are you ready to join us and shine brighter in the industry's most exciting rocket-ship? 🚀 Job Details 💼 Marketing Team 📍 Ghent - Belgium 🕜 Full-Time Hybrid

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