Associate Director, Label Analytics - Global Digital Business

Responsibilities

• Serve as a key voice of data at the label, evolving the way data is utilized to make strategic decisions at the highest levels within the Nashville + Provident labels.
• Evaluate the performance of tracks, albums and artists by digging into detailed consumer data, social insights, charts, audience, and streaming data to inform executive level decision making for all label repertoire.
• Respond to a large volume of ad-hoc analytics requests by leveraging a robust suite of internal & external data + analytics tools, generating insights across new releases, artist audiences, commercial strategies, competitive campaigns and more.
• Lead the execution and presentation of recurring daily + weekly analyses, including release forecasting, consumption reports, industry trends, artist audience reports, and label-specific meetings.
• Assist in transitioning existing reports and analyses to new internal platforms + technology partners, including finding ways to drive increased efficiencies with AI.
• Serve as the primary data expert for the label, understanding data sources and systems to ensure data integrity and report accuracy, working with technology teams to resolve technical data issues and implement enhancements to data systems, and championing data education across the label.

Requirements

• Minimum 7 years of experience working with data
• Expertise working with relational databases and writing SQL. Python experience preferred.
• Experience with data visualization tools such as Tableau, Streamlit or Sigma
• Experience with Alteryx preferred
• Advanced knowledge of Excel and PowerPoint
• Strong analytical and quantitative skills - ability to identify trends in large datasets, display creativity in problem solving, and generate new ideas
• Strong ability to communicate insights to label executives and key stakeholders - orally, in writing, and in presentations
• Possess a strong collaborative and "customer service" mentality to ensure the needs of labels and senior management are met in a timely and satisfactory manner
• Passion for music and desire to build a career in the industry
• What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Investment in

Benefits

Additional Information

About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. As Associate Director, Label Analytics, you will be the primary analytics lead for Sony Music Nashville + Provident Label Group, utilizing data to influence strategic decision-making working with executives at the highest levels of Nashville + Provident. You will utilize a range of data sources in generating analyses to evaluate track, album and artist performance, inform release strategies, understand artist audiences, identify growth opportunities, assess campaign performance, share competitive/industry insights, and support the data needs of the labels. In collaboration with other members of the Insights & Reporting team, you will also be tasked with developing new reports, tools / dashboards + methodologies that adapt with the ever-evolving needs of the industry and leverage ongoing innovation across technology. Reporting into the SVP of the Insights & Reporting team, this is a unique opportunity to impact the data journey at a pivotal moment in the industry for 2 iconic labels that represent key artists + growing genres in the US.

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