Principal, Digital Product Management

About the role

The Principal, Digital Product Management leads the overall strategy, goals, and objectives for MedImpact Digital Products and Services. This position will be the leader of digital assets and will drive initiatives with the product management team through the entire product development lifecycle (from discovery to delivery) and build an environment conducive to forming a high-performing team. The position's focus will be to create a more maneuverable and "next best action" type of experience where consumers/members can find the information and tools they need within only a few clicks and present relevant recommendations personalized to them and their family members and to improve affordability and health outcomes at a scale. Works with a range of internal partners and external partners, gathering their perspectives throughout product roadmap creation and evolution. Essential Duties and Responsibilities include the following. Other duties may be assigned. This position is responsible for leading the strategy and execution of new product development, product enhancements, extensions and end-of-life to existing products and services from concept through deployment. Ensures products and services are successful, meet corporate operational excellence criteria and yield revenue to meet target goals. Leads the research, development and implementation of Digital Products and Services. Identifies, analyzes, monitors and suggests actions for products and services that materially contribute to overall mission and strategy of the company. Evaluates new product development opportunities and existing product enhancements/extensions based on a well-defined product criteria. Leads the conceptualization, design, product development and implementation of approved new and expanded products & services utilizing industry standard methodologies for product lifecycle management. Responsible for the execution of simultaneous products under development, from product concept and approval through deployment. This may include support of: product strategy definition and roadmap; development of marketing and product requirements documents with prioritized features and corresponding justification; prototype development; and development of strong voice of the customer and competitive intelligence. This position will interface with other areas within the company, including IT, Sales & Marketing, Operations, Finance/Analytics and Project Management. Provides product management oversight for assigned products and services, including annual strategic product planning; revenue and expense budgeting and forecasting; pricing; sales strategy development and facilitation; product positioning, packaging, and messaging; marketing and sales material development; product training, assessment, and support; RFP support; and product demonstrations. Serves as the primary subject matter expert for cross functional business units for product development and management of Digital Products and Services. Conducts market and competitive analysis by retrieving information from a variety of sources, including but not limited to proprietary databases, Internet, focus groups and other data sources. Utilizes information retrieved to conduct research and analysis and presents results to leadership and product teams. Completes all documentation throughout the product or project lifecycle, including creating business cases, business plans, business requirements, and product toolkits. Supervisory Responsibilities Manages assigned staff in the segment area. Responsible for