Define and evolve the global brand narratives across 1 Hotels, Baccarat Hotels, and Treehouse Hotels
Ensure each brand's mission and purpose are embedded across every touchpoint-from campaigns to on-property experiences
Translate purpose into tangible guest value and differentiation, not just messaging
Oversee creative direction across campaigns, content, partnerships, and storytelling
End-to-End Guest Journey & Experience Design
Own the full guest journey, from inspiration and discovery through booking, on-property experience, and post-stay engagement
Ensure a seamless and elevated experience across hotels, restaurants, wellness, and nightlife touchpoints
Integrate digital, physical, and human interactions into a cohesive, emotionally resonant journey
Identify and optimize moments that drive loyalty, advocacy, and lifetime value
Mission Membership & Guest Journey Innovation
Lead the strategy and evolution of 1 Hotels Mission Membership, a next-generation loyalty platform
Grow a program that rewards purpose-driven behaviors, engagement, and community participation
Integrate loyalty across stays, F&B, wellness, and experiences, creating a unified ecosystem
Leverage data and personalization to deepen guest relationships and repeat engagement
Experiential Programming, Wellness & Activations - From Daylife to Nightlife
Define and scale wellness as a core brand pillar, particularly within 1 Hotels and across the broader portfolio
Lead experiential programming across hotels and venues-from wellness and fitness to music, culinary, and cultural events
Develop signature activations that drive both brand equity and revenue
Activate properties across all dayparts, from sunrise wellness to late-night programming
Revenue, Demand & Performance Marketing
In partnership with
Benefits
Vision insuranceEquity / stock options
Additional Information
Grow with us...
Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can't do it alone. That's why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.
OUR COMPANY
Come grow with a company where purpose and possibility meet. Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet-one hotel at a time-and we're defined by impact, purpose, and a deep respect for the world around us. (And yes, we even compost our bad ideas.).
1 Hotels invites guests to live in rhythm with nature-offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance.
Treehouse Hotels brings back the wonder of childhood hideaways-cozy, curious, and just a little mischievous. It's a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story.
Baccarat Hotels carries forward a 250-year legacy and the spirit of l'art de vivre-the French art of celebrating life-with beauty, ritual, and moments of delight.
Recognized by Newsweek as a 2024 Most Loved Workplace, Starwood fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you're ready to bring your whole self to a team where thoughtful work leaves a lasting mark-you belong here.
POSITION OVERVIEW
Starwood Hotels is seeking a bold, brand-obsessed, and commercially driven Chief Marketing Officer to lead the next chapter of growth across its distinctive portfolio: 1 Hotels (nature-inspired luxury), Baccarat Hotels (ultra-luxury heritage), and Treehouse Hotels (playful, experience-driven lifestyle).
Starwood is a purpose-driven company, with each brand grounded in a clear mission-from sustainability and conscious living at 1 Hotels, to craftsmanship and heritage at Baccarat, to joy, playfulness, and human connection at Treehouse. This role is responsible for ensuring those missions are not only communicated-but experienced, scaled, and monetized authentically.
This is not a conventional hospitality marketing role. You will oversee a multi-dimensional ecosystem that includes hotels, a growing portfolio of Food & Beverage venues, daylife and nightlife concepts, a pipeline of new openings, branded residential marketing, and a rapidly evolving wellness and experiential platform.
You will also lead the evolution of 1 Hotels Mission Membership, a non-traditional loyalty ecosystem designed to reward conscious behavior and deepen emotional connection-not just transactional frequency.
At its core, this role sits at the intersection of brand, purpose, experiential storytelling, and revenue growth.
candidate will play an important role in ensuring the smooth operation of the design leadership team while assisting in the preparation and presentation of design initiatives that help shape the future of the Starwood Hotels brand.
Shhotelsandresorts · Starwood Hotels -, FL