Manager, Creative- Senior Copywriter

Requirements

• BA in Journalism, Creative Writing, Advertising, or related field & 5+ years' copywriting experience.
• 3+ years' experience copywriting for an e-commerce brand.
• Ability to work autonomously & self-manage, as well as collaborate closely.
• Excellent proofreading skills & attention to detail.
• Willingness to roll up your sleeves & do what it takes to get the job done.
• Proactive, comfortable with ambiguity, & flexible in the face of shifting business needs due to the rapidly changing nature of marketing, retail, & ecommerce.
• High emotional intelligence, excellent relationship-building skills, able to manage expectations well across a wide variety of partners & expertise areas.
• Fantastic sense of humor is a plus!
• How you'll thrive at Walmart
• Performance-based incentive awards
• 401k with company match
• Discounted employee stock purchase plan
• Paid parental leave
• New surrogacy & adoption benefits
• Unlimited Flex Time Off
• Working alongside a diverse group of collaborative & innovative team members
• Opportunity for growth & development across several areas of the Fortune 1 organization
• Much more!
• About Walmart Marketing
• We orchestrate marketing campaig

Additional Information

Position Summary... Want to be the voice behind the world's largest retail brand? Here's your chance to take the mic. We're on a mission to change the conversation around Walmart & make a real difference in people's everyday lives. What we say matters-big time. That's where you come in. As a Senior Copywriter at Walmart, you'll infuse our storytelling with heart & humanity to help our customers save money & live better. Finding the right words is just the icing on the cake. Here, you'll dive deep, from learning the brief like the back of your hand to working with creative partners to send something out into the world that does good in its own small way. Ready to say something? We're listening. What you'll do... Composing copy that gets to the heart of who our customers are & inspire them. You'll cover a range of topics, assets, & channel types. Collaborating with & mentoring copywriters, helping them improve skills & performance. Gaining a deep understanding of our brand's core principles, tone & voice, plus copy & campaign style guides, applying that understanding to crafting copy that supports business goals. Independently managing multiple copy projects on different timelines with varying levels of ambiguity, complexity & importance to the business. Meeting copy deadlines in coordination with project management, account management & creative team. Preparing well-structured drafts that are on-brief, meet the 3 C's (Conversational, Captivating & Confident) & demonstrating your knowledge of our customer & your ability to do research on a subject, product, industry, company/organization & technology. Independently collaborating with Design & other team members to come up with creative solutions to meet business goals. Using critical thinking skills to translate strategic marketing initiatives into informative, concise & compelling copy solutions. Making edits following feedback from partners including marketers, site managers, editors, legal & copy leadership. Approaching copy feedback & edits from partners with a positive, collaborative attitude & willingness to learn & grow. Adhering & contributing to the evolution of the brand tone of voice & copy style guide. Attending & engaging in project kick-off & follow-up meetings by asking proactive questions, seeking clarity, pushing on the brief & anticipating required information to compose effective copy. Confidently explaining creative choices & work with partners to reach consensus on feedback. Taking character limitations & design constraints into account when creating copy & partnering with editors to resolve writing or grammar issues. Ensuring copy is error-free, participating in the quality assurance (QA) phases of projects to help ensure all final copy has been correctly implemented online & conducting audits to identify & document errors. Staying up to date on competitors, technology developments, plus industry & media trends as it pertains to retail & marketing. Contributing your knowledge to the team through meeting presentations or other channels. Covering copy projects for copywriters during PTO, sick days, etc. as needed. Acting as proxy for copy leadership in meetings & communications with partners, as needed. Assisting copy leadership in creating & documenting processes & tools for the team. Maintaining a positive, can-do attitude. Seeking answers to ambiguous asks, being comfortable working autonomously & quickly pivoting direction based on changing business needs.

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