Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
Lead the measurement plan development and execution.
Anticipate client's needs and proactively developing solutions to address them.
Ensure timely follow through on all scheduled and ad hoc deliverables.
Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
Recommend and implement research that will aid in the consumer insight gathering and strategic process.
Identify opportunities to continuously improve processes.
Lead, mentor and train managers and ADs.
Contribute to the consumer segmentation and audience identification/exploration processes.
Design tests to measure the incremental impact of media on business outcomes.
Provide ad hoc support to the clients to solve broad strategic marketing problems.
Internal facing responsibilities:
Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Required Skills
Industry Knowledge in marketing analytics and data (1 st and 3 rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Education and Experience
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Employment Transparency
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reas
Benefits
Dental insurance401(k)Equity / stock options
Additional Information
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Mediabrands · New York, NY