Debit Cards Manager

Responsibilities

• Own and continuously enhance the debit card product value proposition across key customer segments, including Emerging Affluent and Affluent customers.
• Identify customer needs, usage behaviors, and pain points to drive product enhancements and CVP (Customer Value Proposition) refresh initiatives.
• Conduct regular competitor analysis and market benchmarking to ensure product relevance, differentiation, and competitiveness in the payments landscape.
• Drive initiatives to increase debit card activation, usage frequency, and spend penetration across customer segments. Monitor portfolio performance metrics and identify opportunities to improve customer engagement, retention, and overall profitability.
• Support marketing-led campaigns and collaborate with internal marketing and benefits teams to design and execute strategies that encourage everyday card usage and customer engagement.
• Implement, manage, and optimize card benefits programs across both debit and credit card portfolios, ensuring alignment with overall product strategy and customer expectations.
• Support CVP refresh initiatives by identifying, evaluating, and rationalizing existing benefits, ensuring they remain relevant and aligned with target customer segments.
• Ensure all card benefits are clearly positioned and communicated as part of a cohesive and compelling overall card value proposition.
• Collaborate closely with network partners, vendors, and internal stakeholders to deliver new card features, enhancements, and system improvements.
• Support issuer-specific priorities while ensuring alignment with broader payments and cards strategy and business objectives.

Requirements

• Bachelor's degree in Business, Finance, Marketing, or a related field.
• 5-8 years of experience in cards product management, preferably in debit cards, payments, or consumer banking.
• Strong understanding of debit card functionality, payment processing flows, and relevant regulatory requirements.
• Proven ability to manage multiple projects and stakeholders in a complex, matrixed organization.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent communication, stakeholder management, and project management capabilities.
• Ankita
• EA License Number: 23C2060 Registration ID is R22109715
• This is in partnership with the Employment and Employability Institute Pte Ltd ("e2i").

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