Communications Manager- Austin, Texas
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Responsibilities
- Media Relations & Storytelling
- Translate complex IT and AI narratives into stories that resonate with CIOs, IT ops teams, and the journalists who cover them.
- Drive proactive and reactive media strategy, including embargo planning, spokesperson prep, and rapid-response around competitive moments or industry news.
- Serve as the quality bar for every outbound communication - from press releases to contributed bylines to executive Q&As - ensuring our voice is consistent, credible, and compelling.
- Research, Awards & Competitive Intelligence
- Identify the awards, analyst programs, and industry rankings worth pursuing - and build the cases to win them, turning third-party validation into sales ammunition.
- Track competitors' PR moves, analyst coverage, and media narratives to keep our team one step ahead and arm sales with the differentiation they need.
- Partner with the research team on flagship reports like the IT Trends Report and State of Monitoring & Observability, developing the PR strategies that maximize their reach and shelf life.
- Events & Thought Leadership
- Scout and secure the speaking stages, panel opportunities, and industry events where SolarWinds executives need to show up and lead.
- Build thought leadership programs that keep our spokespeople visible, relevant, and quotable year-round - not just at launch moments.
- Support major tentpoles like SolarWinds Day, partner summits, and trade events with integrated comms plans that connect PR to demand and pipeline.
- Project & Program Management
- Keep a complex, multi-stakeholder comms calendar running smoothly - coordinating across agency partners, regional PR leads, product marketing, and executives without dropping a thread.
- Develop and maintain the processes, templates, and briefing materials that make the whole team more consistent and efficient.
- Use AI tools thoughtfully - to research faster, draft smarter, and analyze coverage - but always with a human editor's eye on the final product.
- What You Bring
- 5-7 years of B2B PR experience, ideally in enterprise software, IT infrastructure, or cybersecurity.
- A writer's instinct - you can spot a weak headline, sharpen a pitch, and make technical content feel human.
- Comfort using AI tools to work smarter, paired with the judgment to know when the human touch matters most.
- Sharp competitive awareness; you know how to read the landscape and find the white space.
- Exceptional organizational skills and a track record of managing multiple programs without missing a beat.
- A team-first mentality - you share credit, ask good questions, and make the people around you better.
- Education
- Bachelor's degree in Communications, Journalism, Marketing, or a related field
- SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment with
Additional Information
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve-including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us! Position Overview The IT infrastructure market is crowded, and the stakes are high. We're looking for a PR pro who knows how to cut through the noise, understands the value of a well-placed story, and spots a well-timed award, speaking slot or reporter conversation that can do more for pipeline than a dozen press releases. You'll help build the North America PR program as the guiding function of a global communications arm - working hand-in-hand with agency partners, regional teams, and internal stakeholders to drive the narratives that helpsSolarWinds stand out. You're equally comfortable building a media strategy, owning an opportunity and coaching an executive before a briefing. You move fast, stay organized, and never let a deadline sneak up on you.
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