Develops professional expertise by complying with company policies and procedures
Works on problems of moderate scope where analyzing situations or data requires a review on various factors
Exercises judgment within defined procedures and practices to determine appropriate action
Normally receives general instructions on routine work with detailed instructions on new projects or assignments
Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience
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Additional Information
Position Summary
Job Description Summary
This role is responsible for driving marketing strategy and execution for the assigned product category, including product launches, pricing, and channel development. It collaborates with cross-functional stakeholders to ensure alignment, while managing sales, budget, and overall performance to achieve business targets.
Role and Responsibilities
Manages marketing of assigned product category including both basic product marketing needs and tactical responsibilities.
Supports assigned local branch with marketing programs and promotions
Bridges gaps between branch and Thailand Head Office to align with Global Operations Center
Works with internal executives to determine annual strategic direction
Implements and oversees all marketing initiatives within assigned product category including launching of new products
Manages relationships with key internal (operations, logistics, supply chain, R&D, product allocation, etc.) and external partners (customers, trainers, agencies, third party companies, etc.)
Manages marketing budget and oversees all marketing spending
Creates and analyzes marketing strategies for local markets and evaluates price position strategies
Evaluates channel marketing opportunities and executes appropriate marketing plans
Determines appropriate partner margins
Performs market research on assigned product category as needed
Generates month-end inventory reports
Reviews retail/distribution channel performance and manages accordingly
Manages sales teams towards monthly and quarterly sales objectives and ensures strategic direction is implemented
Prepares presentations to key partners on all products within assigned category
Schedules and attends customer training meetings
Prepares for and attends trade shows to promote products within assigned product category
Sets marketing programs to shift aging inventory
Generates performance reports to top management
Other duties to be assigned as needed
Samsung · Kolao Tower, Vientiane, Laos