Additional Information
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Marketing Strategy Manager, you'll shape how we understand and engage online casino customers by turning insights into action. You'll sit at the center of customer insights, competitive intelligence, and campaign strategy, defining target audiences, influencing media mix decisions, and guiding external messaging. Working across Research, Creative, and Media, you'll translate data and trends into clear, actionable strategies that drive growth. In this role, you'll take on a wide range of business challenges, applying a flexible, problem-solving mindset to uncover opportunities and move the business forward.
What you'll do as a Marketing Strategy Manager
Communicate clear, compelling narratives, both written and verbal, to influence and align stakeholders, synthesizing insights, business goals, and constraints into actionable recommendations.
Develop and refine customer personas by integrating research insights, performance data, and market trends.
Serve as a subject matter expert on online casino customers, guiding targeting, messaging, and engagement strategies across campaigns.
Analyze competitor marketing strategies, including creative execution, messaging, and positioning, to identify opportunities and inform approach.
Partner with Research, Analytics, and Media teams to translate customer insights into effective campaign strategies and briefs.
Build a deep understanding of the competitive landscape and broader market trends to inform strategic direction.
Collaborate cross-functionally to ensure consistent, customer-first strategies across channels and touchpoints.
Take ownership of initiatives end-to-end, proactively identifying opportunities, driving work forward, and delivering results in a fast-paced, matrixed environment.