Director, Digital & Marketing

External

Albertamotorassociation · Ab-edmonton-kingsway, Canada

Full-timeOn-site2d ago

LeadershipSEOStakeholder Management

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About the role

Are you passionate about driving measurable growth and leading a high-performing digital sales engine? At AMA Insurance, we are obsessed with protecting the things our members care about most, ensuring our digital investments translate into tangible commercial outcomes-from demand generation to the final bind. As our Director, Digital & Marketing, you will own the end-to-end performance of the Insurance marketing and digital sales funnel. You will be the visionary behind our digital asset strategy, defining the roadmap for quote journeys and lead generation tools that maximize acquisition. By leveraging data, analytics, and cross-functional leadership, you'll ensure our digital experiences are optimized to convert customer demand into protected members. A Place to Belong AMA is more than a workplace; it's a family. Together, we help protect the things that matter most to our more than one-million members-everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless! For us, curiosity fuels innovation. We value people who are eager to explore new ideas and who are comfortable putting emerging technologies into practice. We see experience with AI‑powered tools like ChatGPT, Copilot, and similar platforms as a real plus - especially when it's used to work smarter, increase efficiency, and find better ways to get things done . Building on a century of proud service in Alberta communities, we're passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you'll enjoy: Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts. Employer-paid retirement savings program, including 5% AMA contribution and 5% matching. Employee-exclusive discounts on travel, insurance, memberships, driver education, registry services, and more. Free travel medical insurance for you and your immediate family. Ongoing professional development, with unlimited learning opportunities, Linkedin Learning access, and dedicated time for personal growth. Paid vacation and personal days, including three weeks of vacation to start, a Me Day, a Volunteer Day, and the option to purchase additional vacation time. Flexible work models that make sense for your lifestyle.

Requirements

You are a collaborative leader who excels in complex environments, effectively aligning shared services like digital product, technology, and underwriting toward common growth targets.

With a performance-driven mindset, you utilize disciplined measurement to demonstrate marketing ROI and drive continuous optimization across the funnel.

You possess the strategic ability to balance short-term lead generation and conversion outcomes with long-term brand positioning and customer experience.

Your exceptional communication and stakeholder management skills allow you to lead effectively across shared services and manage relationships with external media and technology partners.

You have a deep understanding of digital product and technology environments, enabling you to define requirements and prioritize enhancements that reduce friction in the sales journey.

How You'll Make an Impact

You will hold accountability for driving acquisition growth, lead quality, and quote-to-bind conversion rates across the full digital and marketing funnel for Insurance.

By defining the vision and roadmap for Insurance digital assets, you will ensure that websites and lead generation tools are designed to maximize acquisition and engagement.

You will lead the strategy for digital demand generation, directing investments across paid media, SEO, and partnerships to maximize performance and return.

Through continuous testing and A/B experimentation, you will identify drop-off points in digital journeys and implement improvements to increase sales effectiveness.

You will coordinate and align priorities across digital product, analytics, and sales teams to ensure growth targets and delivery priorities are met.

By synthesizing conversion data and market signals, you will provide actionable recommendations to product and underwriting teams to improve market positioning.

What You Bring to the Table

You hold a Bachelor's degree in Marketing, Business, Commerce, or a related field, while an MA or advanced degree is preferred for this role.

You have 8 to 12 years of progressive leadership experience specifically focused on digital marketing, performance marketing, or digital growth.

You possess a high level of proficiency in marketing and digital performance analytics, including the ability to establish KPIs and interpret data to drive decision-making.

Having a strong understanding of the end-to-end insu

Director, Digital & Marketing

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