Director, Earned and Owned Strategy (SEO and Content)
External
Wpromote · US$118K–$130K/yrFull-timeRemote6d ago
SEO
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About the role
We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments.
Requirements
- Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization
- Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
- Working experience with Web Analytics and SEMRush or similar SEO platforms
- Proven success managing large-scale, enterprise search and content transformation initiatives
- Deep understanding of AI Search evolution an
Benefits
-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more!*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorshipImportant Notice: Beware of Job Scams#LI-JL#LI-RemoteYou Will BeLeading Enterprise Client Strategy & GrowthActing as the executive strategic lead on key accounts, accountable for client successDeveloping integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, and Digital Experience, while providing strategic direction to channel managersTranslating complex business objectives into actionable roadmaps that drive measurable performance outcomesLeading local strategy initiatives, including local discoverability, GBP optimization strategy, and localized content frameworksDriving AI-Era Search LeadershipOverseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiencesIntegrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channelsCollaborating Across TeamsPartnering with client and internal channel and analytics teams to enhance operational workflows and reporting automationLeading cross-functional planning across key content activationsProviding executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in executionAccelerating GrowthIdentifying and capturing new organic growth opportunities across search and local search ecosystemsSupporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accountsRemote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedulesWork from anywhere options*100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.This position may be performed remotely in most states within the US, with some exclusionsWhile this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!This position is not eligible for immigration sponsorship
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