Regional Marketing Manager Psychiatry - Southeast

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This position supports North Carolina, South Carolina, Georgia, and Florida. Candidates do not have to reside within these states, but they must live within a reasonable commuting distance to the region. The role may be hired at either Grade 18 or Grade 19, with the final grade determined by the candidate's experience. The Regional Marketing Manager (RMM) reports to the Associate Director, Psychiatry Marketing External Engagement and RMM Team Lead. The RMM is responsible for strategically engaging with key experts (EEs) in the Psychiatry space, building relationships and gathering insights to inform business decisions and improve patient care. This role is structured for those seeking to expand their marketing experience through meaningful, hands-on impact, as part of a high-performing marketing team. The RMM is also responsible for pulling through the national marketing strategy at the regional level, supporting key programs like peer-to-peer education, and partners closely with their regions to drive business results. The RMM team is a key part of the HCP Marketing Team, and this role is ideal for individuals who have demonstrated situational leadership, developed strong communication skills, and who show potential to work effectively across all levels of cross-functional teams, especially with sales and marketing leadership. The RMM role is a great opportunity to further develop a broad range of marketing capabilities, as well as strategic thinking, accountability, communication and presentation skills, organization, project management, and the Team Psych Ways of Working. Individual team members should be expected to flex and pivot as business needs evolve, contributing beyond regional responsibilities when appropriate. Key Job Responsibilities Develop, implement, and maintain accountability for interactions and feedback with key EEs. Must be able to interact effectively with national and regional EEs and be able to confidently represent AbbVie's interests while searching for solutions that ultimately improve patient care. Must identify emerging EEs, both physicians and mid-levels, to expand the AbbVie footprint in the Psychiatry space. Responsible for engagement with EEs and attendance at the key medical congresses. Supports identification and coordination of Commercial leadership engagements at key conferences. Provides in-depth insights based on assimilation of key stakeholder feedback, leveraging diversity of experience as a strategic advantage to strengthen insights generation, collaboration, and problem solving. Responsible for specific geographical areas of the country, understanding market drivers, competitive landscape, and provider dynamics. Translate local area business needs into local strategies while aligning them to the national marketing plan. Supports the field with resource maximization, local congress identification and innovative regional speaker programs. Partners closely with salesforce leadership to identify and communicate opportunities and presents business plans to sales leadership 2x/year. Continually evaluate and apply knowledge of the effectiveness and efficiency of key tactics. Effectively manage projects to deliver high-quality work in a timely fashion. Ensure that regulatory and compliance guidelines are followed. May be responsible for leading key team workstreams and working with multiple cross-functional partners to ensure successful execution, i.e. team compliance lead, ad board support, insight dissemination to the IBT, national congress lead support, speaker budget lead etc. Maintains understanding of disease and competitive marketplace. Operates in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements. While residence in the geography is encouraged, the candidate is not required to live within the regions that are covered. Proximity to an airport is helpful. At least 5 years of pharmaceutical experience is required (either sales and/or marketing) Strong business acumen and proficient use of business tools; possesses strategic and critical thinking capabilities. Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior leadership Proven project management skills and prioritization among competing business needs Is a self-starter, intellectually curious, and can change course rapidly where required Identifies problems proactively and conceptualize solutions using creativity and innovation Is open to suggestions and experimentation for improvement, embraces ideas from others, encourages innovation but is grounded in reality Operates effectively in a matrixed environment Knowledge of applicable regulations and standards affecting pharmaceutical products Willingness to travel up to 25%, attending national and regional conferences,

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