Sr. Growth Marketing Manager - New Products

About the role

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at scale. Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term. The Growth Marketing team is core to all marketing campaigns at Samsara. As a Sr. Growth Marketing Manager I for New Products, you'll design and run programs that generate and accelerate demand for our newest offerings across both prospects and customers, partnering closely with Sales, PMM, Customer Success, and Digital teams to deliver high-quality, measurable outcomes. You'll join an entrepreneurial team operating with high ownership, fast iteration, and visible impact. You'll help lay the foundations (process, instrumentation, and learnings) that unlock future team growth in scope and scale. This role is based in the US OR Canada. You should apply if: You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment. You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. In this role, you will: Own the demand generation strategy for new offerings and support the business in hitting key commercial milestones. Drive pipeline and revenue by designing and launching multi-channel campaigns across email, webinars, direct mail and more, with clear hypotheses and measurable outcomes. Partner with Sales, PMM, Customer Success, and channel owners to plan and execute integrated motions across the customer lifecycle. Pilot and scale new motions/channels to unlock efficient growth, using insights from data analysis to inform our experimentation strategy. Define test plans, instrumentation, and reporting cadences to create best-in-class prospect and customer experiences Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Minimum requirements for the role: 5+ years in demand generation, growth marketing, or related B2B marketing roles. Experienced at leveraging AI and data analysis to optimize campaigns, build agentic workflows, and boost productivity. Proven track record in building multi-channel programs that drive qualified pipeline and revenue. Proficiency with marketing automation and CRM (Marketo or equivalent; Salesforce). Strong analytical rigor; skilled at experiment design, interpreting results, and turning insights into action. Excellent stakeholder management and executive-level communication. High ownership, bias to action, and accountability in fast-moving environments. BS/BA degree or equivalent experience. An ideal candidate also: Blends analytical depth with creative execution; expert in B2B tech marketing and growth levers. Hands-on experience with SQL and/or Python (or equivalent) for analysis and experimentation. Background in management consulting, analytics, or similar problem-solving roles. Strong writing skills with experience creating content for emails, webinars, webpages, or blogs. Thrives in 0→1 environments; comfortable operating in a startup-within-an-enterprise context. Experience with Databricks (or similar data platforms) and advanced Salesforce usage. The range of annual base salary for full-time employees for this position is below. Please note that base pay offere