Merchandising Executive - COBRA

About the role

This is a rare opportunity to sit at the intersection of product, brand, and commercial performance in one of the most dynamic categories in sport. You'll own the end-to-end Golf category across merchandising and marketing, shaping how product comes to life in-market and how it performs with consumers. Working at the centre of Go-To-Market execution, this role blends analytical thinking with creative storytelling, translating strategy into ranges, campaigns, and ultimately, sell-through success. What You'll Be Responsible For Driving Category Performance Through Merchandising You'll take ownership of the Golf assortment, building and executing ranges that are commercially sharp, consumer-relevant, and aligned to the broader business vision. Build and execute seasonal assortments across wholesale and retail channels Manage distribution, account planning, pricing, and consumer flow Align product strategies to financial targets and overall business direction Execute seasonal merchandising critical paths from planning through to launch Lead end-to-end category ownership to achieve KPI and sell-through outcomes Bringing the Brand to Market You won't just plan product - you'll bring it to life. From campaign ideation through to execution and reporting, you'll ensure the Golf category shows up powerfully across every touchpoint. Plan and deliver brand and commercial marketing campaigns Manage agency partners from briefing through to post-campaign analysis Lead events, activations, and campaign shoots Coordinate product samples for PR, social, and campaign activity Support press release distribution and creative asset delivery Manage budgets, tracking, and invoicing processes Connecting Teams to Drive Outcomes Success in this role comes from collaboration. You'll work cross-functionally to ensure alignment, consistency, and execution excellence. Partner with merchandising, marketing, retail, and sales teams Align plans to financial targets and strategic objectives Support key account execution to maximise sell-through Contribute to cross-category and cross-functional initiatives Capturing In-Season Opportunities Retail moves fast, and so will you. You'll respond to opportunities in real time to maximise performance beyond the plan. Identify and act on in-season trading opportunities Drive wholesale sell-in using available stock opportunities Owning Market Intelligence You'll become the category expert - using insight to sharpen decision-making and keep the business competitive. Analyse sell-through and performance trends Monitor pricing, competitors, and market dynamics Feed insights into assortment planning and campaign direction Stay connected to both local and global market movements YOUR TALENT What You Bring You're equally comfortable in a spreadsheet and a campaign briefing - with the ability to connect data, product, and storytelling into meaningful commercial outcomes. Experience in merchandising, marketing, or a hybrid role within sport, retail, or lifestyle brands (circa 5+ years) Strong commercial and analytical mindset with problem-solving capability Proven ability to manage multiple stakeholders and influence outcomes A natural collaborator who thrives in cross-functional environments Creativity and attention to detail in equal measure Confidence working across campaigns, product, and go-to-market execution Tools & Capability Proficiency across Microsoft Office (Excel, Teams, Outlook) Exposure to merchandising or reporting systems (training supported) Strong organisational and project management skills How Success Will Be Measured This role is ultimately about execution and impact - delivering against financial targets, achieving strong product sell-through, and creating compelling, consistent brand presence in-market. Working Relationships You'll work closely with internal merchandising, marketing, sales, retail, operations, and finance teams, alongside external agency partners and key wholesale accounts. Why COBRA PUMA GOLF This is where performance meets personality. COBRA PUMA GOLF represents a unique space in sport - where innovation, style, and culture collide. It's a brand built to challenge convention, disrupt the expected, and bring new energy to the game. Here, you won't just execute - you'll influence how the category evolves. You'll work on globally recognised products, collaborate with high-performing teams, and contribute to a brand that continues to push boundaries both on and off the course. Apply Now If you're motivated by fast-paced environments, empowered owne

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SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION

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