Experimentation Manager

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . We are seeking a highly organised and meticulously detail-oriented Experimentation Operations Coordinator to ensure the flawless execution and ongoing management of our client's market-specific and regionally tailored experimentation-led growth initiatives. Reporting directly to the Experimentation Lead, this role is centered on management through to comprehensive performance reporting and communications. Your primary focus will be the reliable ingestion, accurate dissemination, and diligent monitoring of experiments, ensuring they run efficiently, deliver trustworthy data, and are delivered on time, to specification, and are appropriately localised for target markets/regions. You will be instrumental in the day-to-day operational success of our experimentation program, acting as the crucial link between strategy and technical delivery for diverse geographical markets.

Responsibilities

• Operational Execution of Global Experimentation Activities:
• Execute, coordinate, and monitor the day-to-day tactical operations for the client's market-specific and regional testing roadmaps , ensuring experiments are launched and monitored precisely according to plan and instructions, and are adapted for local market nuances.
• Support the Experimentation Lead by meticulously preparing and executing high-impact, experimentation-based growth opportunities, ensuring all technical and operational aspects are addressed with regional considerations in mind.
• Assist in resource allocation for experiments, considering regional priorities and market differences , diligently monitor testing throughput, and accurately contribute to tracking the Return on Investment (ROI) of experimentation within established guidelines.
• Generate and disseminate clear, concise performance reports on experimentation outcomes and insights for the Experimentation Lead and relevant stakeholders, ensuring data accuracy and timely delivery, with a clear breakdown of regional performance and insights.
• Assist in maintaining robust communication channels with client stakeholders, providing regular updates on experimentation planning, execution status, and results across diverse global regions, highlighting regional performance differences as directed.
• Proactively communicate the status of experiment backlogs, planned activities, and potential blockers to the Experimentation Lead and relevant teams, including market-specific deployment considerations.
• Experimentation Implementation & Operations Support:
• Support the practical, hands-on application of Experimentation-Led Growth (ELG) principles across the organisation through meticulous execution, fostering a mindset of continuous learning and data-driven operations, with a focus on adapting strategies for different market needs.
• Meticulously follow and execute within the comprehensive ELG framework, methodologies, and best practices as established and directed by the Experimentation Lead, ensuring adherence to regional guidelines and requirements.
• Coordinate with cross-functional teams, including regional marketing, product, and localisation teams , to meticulously configure, execute, and support the analysis of experiments according to predefined designs, ensuring all

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