Manager, Paid Media

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

Responsibilities

• This role is based in San Francisco.
• Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
• Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
• Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
• Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
• Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
• Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).
• Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
• Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.
• Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI.
• Work with Product Marketing to align messaging, audience strategy, and campaign sequencing.
• Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments.
• Surface insights on platform algorithm changes, auction dynamics, and audience performance trends.
• Share performance learnings across regions to scale best practices globally.

Requirements

• We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
• 5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
• Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads; experience with YouTube, Reddit, Quora, and programmatic is a plus.
• Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
• Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
• Experience with marketing automation an

Additional Information

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

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