Develop an understanding of client's industry, business objectives and strategy, media plans, and consumer journey to provide context for analysis and reporting needs
Data Extraction, Transformation & Loading (ETL), Quality & Hygiene
Coordinate with technical teams to ensure accurate and comprehensive web analytics implementation and tracking across web properties.
Provide insight into site visitor behaviour and engagement to identify optimization opportunities across websites to help inform site design changes.
Apply independent critical thinking to analyse vast data sets to uncover media insights (what's working, what's not working) to drive strategic decisions.
Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
Contribute to the department's overall capabilities and understanding of media and communications channels
Work with Director and senior analysts to develop report content (Word, Excel, Tableau, Looker, PowerPoint) in support of ongoing deliverables, as well as ad hoc reporting
Required Skills and Experience
Must possess strong interpersonal, written, and verbal communication skills
Highly motivated and collaborative team player with strong interpersonal skills
Expertise in Microsoft Excel, PowerPointand Word
Experience working with large datasets to uncover insights that are essential to business optimizations is a plus
Desired Skills and Experience
1+ years of experience in a professional services or corporate environment
Experience using data visualization tools, such as: Excel 365, Tableau or Snowflake preferred
Experience with ad-serving platforms such as Google Campaign Manager is a plus
Experience with web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium also a plus
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Employment Transparency
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Benefits
Dental insurance401(k)Equity / stock options
Additional Information
Position Overview
Join our Business Analytics team , where data meets creativity to drive smarter media decisions. As the Analyst , you'll collaborate with internal teams, external partners, and data providers to transform insights into action - actively contributing to optimizing media investments and shaping strategy across digital and traditional channels.
In this role, you'll dive deep into the evolving world of digital and media ecosystems , gaining experience with broad range of analytics:
Data tracking challenges with cookies and SDKs
Website tagging and measurement strategies
The impact of walled gardens on analytics
TV and out-of-home (OOH) attribution models
You'll gain hands-on experience with cutting-edge analytics tools and methodologies, helping to build a foundation in media measurement, attribution, and optimization . This opportunity is designed to launch your career in media analytics , connecting you with a brand that's woven into America's DNA.
Why This Role Stands Out
This hybrid position blends media analytics with web analytics , offering exposure to multiple specialties across the analytics landscape. You'll have access to mentorship, professional development, and real-world projects that accelerate your growth. If you're curious, analytical, and eager to learn, this role opens doors to a dynamic career in data-driven marketing.
Mediabrands · Boston, MA