Growth Analyst - Led Generation

Responsibilities

• Own paid lead generation across Meta and Google: campaign structure, objectives,
• bidding strategy, audiences, and day-to-day optimisation, with lead generation as the
• primary objective.
• Build the analytics and measurement layer, and connect spend to outcomes.
• Write SQL from scratch to join campaign, CRM and onboarding data; use AI to build
• reporting and design measurement approaches; and own the unit economics of
• acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive
• budget allocation decisions.
• Improve signal and integrations between data and ads platforms. Strengthen the
• flow of conversion signals into Meta and Google (e.g. value-based bidding, lead
• scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean
• and reliable.
• Optimise the conversion path. Improve landing pages, forms and lead-capture flows,
• and ensure clean lead/CRM handoff (UTM/ad-name capture, field mapping,
• deduplication).
• Run experiments with rigour. Design and read A/B tests (creative, LP, bidding, lead-
• scoring) with proper methodology and statistical significance - and turn the results into
• decisions.
• Manage lead generation jointly with sales leaders across markets. Partner with the
• different country sales leaders in the markets we operate in - aligning on lead volume
• and quality targets, funnel definitions, feedback loops and priorities so acquisition and
• sales stay tightly connected per market.

Requirements

• 4+ years of experience in paid ads and lead generation.
• Hands-on experience running paid acquisition campaigns (Meta, Google, Tiktok etc)
• with lead generation as the objective.
• Strong SQL - comfortable writing queries from scratch and building your own analysis.
• Solid grasp of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and how to
• use them for decisions.
• A strong inclination toward AI - actively using AI tools to build reporting, accelerate
• analysis, and improve how you work.
• Comfort designing and interpreting A/B tests with statistical rigour.
• Clear written and verbal communication.
• Experience in fintech, payments, or another high-velocity inside-sales / SMB-acquisition
• environment.
• Familiarity with lead scoring, value-based bidding (tROAS) and conversion APIs (CAPI /
• Enhanced Conversions).
• Experience with CRM/marketing-data integrations (e.g. HubSpot, UTM/ad-name
• capture, field mapping).
• Dashboarding (Looker, HTML/Chart.js, or similar) and a habit of building reusable
• internal tooling.
• Experience operating across multiple markets.
• The Perks
• We trust you, so we offer flexible working hours, as long it suits both you and your team;
• Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps;
• Our company offers extended

Benefits

Additional Information

Hello! We're Teya. Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance. At Teya we believe small, local businesses are the lifeblood of our communities. We're here because we don't believe there's a level playing field that gives small businesses with a fighting chance against the giants of the high street. We're here because we see banks and legacy service providers making things harder for them. We don't think the best technology or the best service should be reserved for those with the biggest headquarters. We're here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us. Become a part of our story. We're looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits. Your Mission We're looking for a Senior Growth Analyst to own the paid lead-generation engine that feeds our inside-sales funnel across our European markets. This is a builder role at the intersection of paid media and data: you'll run the acquisition campaigns, build the analytics layer that measures them, and use that loop to drive qualified pipeline. AI is central to how we work. We expect you to use AI to build reporting, design measurement approaches, and speed up analysis and creative/experimentation workflows - not as a novelty, but as a core part of how the role operates and scales. You'll sit close to both the platforms (Meta, Google) and the data (SQL, dashboards, funnel reporting), and you'll be measured on how efficiently your work turns spend into qualified pipeline and onboarded merchants. We expect you to connect the full chain and to push the system toward the leads that actually convert to volume and value.

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