Chivas International Brand Ambassador Programme

Responsibilities

• Deliver engaging brand education sessions, tastings, and mentoring programmes for sales teams, trade partners, bartenders, mixologists, consumers, and influencers.
• Act as a credible brand advocate, building awareness, understanding, and affinity for the brand across target audiences.
• Develop and maintain strong relationships with key on-trade accounts, flagship venues, industry influencers, and trade partners.
• Support the planning and execution of trade activations, customer promotions, events, and brand visibility initiatives.
• Collaborate with local sales and marketing teams to identify growth opportunities and drive brand distribution, visibility, and consumer conversion.
• Represent the brand at trade, consumer, and media events, delivering compelling brand experiences and presentations.
• Support the implementation, monitoring, and evaluation of brand activation programmes and promotional activities.
• Gather and share market intelligence, competitor insights, consumer trends, and best practices with local and global teams.
• Promote brand activity through media engagement, PR opportunities, and industry partnerships where appropriate.
• Complete regular reporting on market performance, ambassador activity, consumer engagement, and activation results.
• Develop and maintain a strong social and digital presence, creating content that showcases brand activity, events, and advocacy initiatives.
• Build and nurture relationships with consumers, trade partners, and influencers through both online and in-person engagement.
• Essential Skills & Experience
• We are looking for ambitious, commercially minded individuals who are excited by the opportunity to develop a career within premium spirits and consumer marketing.
• Relevant experience in sales, bartending, hospitality, advocacy, or a related commercial field, and/or a relevant university degree.
• A willingness to live and work internationally for a minimum of two years.
• A genuine interest in pursuing an international career within marketing, advocacy, or commercial functions.
• Strong communication and re

Additional Information

Job title: Chivas International Brand Ambassador Programme Location: Openings include Asia, Africa & Latin American Contract type: 24-month contract in one international location Reporting to: Local Pernod Ricard Marketing team and dotted line to BA Programmes team in Dublin Visa Requirements: You must have the right to work in the UK Closing Date: 10th of July 2026 at 12pm About Pernod Ricard Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Our Global Trade Advocacy team The On-Trade remains one of the most culturally influential spaces for Pernod Ricard , a dynamic ecosystem where our products are brought to life through storytelling, craft, and human connection. Within this world, Brand Ambassadors serve as our cultural catalysts. They translate brand ambition into authentic experiences, build trust with bartenders, consumers and trade partners, and ignite advocacy that scales across markets. As we build the Global Trade Advocacy Centre of Excellence, we are strengthening how we support, equip, and connect our ambassadors worldwide. About the International Brand Ambassador Programme The Programme offers you the opportunity to represent our Scotch whiskies in one of our international markets , while becoming part of the local Pernod Ricard marketing and sales teams in the host country. As a Brand Ambassador, you will gain hands-on commercial experience, deep brand knowledge and the opportunity to represent the some of the world's bestselling Scotch whiskies globally. You'll play a key role in building the brand through education, advocacy and trade engagement. You will lead product training with bartenders and consumers, host tastings, support events and develop relationships, you'll help grow the brand's visibility and relevance in your market while championing what makes our products distinctive. As visa processing timelines can vary by market, successful candidates may spend an initial period supporting the Brand Homes team before commencing their international placement. This provides a valuable opportunity to further develop their knowledge of whisky, gain hands-on commercial experience, and build a strong foundation before transitioning into their Brand Ambassador role.

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