Logicool for Business Marketing Lead - Japan

External

Logitech · Tokyo, Japan

Full-timeHybridToday

ComplianceCRMCross-functional CollaborationForecastingLeadershipSalesforce

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About the role

We are seeking a dynamic and results-driven Logicool for Business Marketing Lead for Japan to drive our marketing strategy in Japan. This role will be pivotal in delivering integrated marketing programs that accelerate growth through both our partner ecosystem (to and through partners) and generate awareness directly with enterprise and SMB customers. You will be responsible for building pipeline, increasing brand awareness, and strengthening market share in Japan. The ideal candidate is an experienced regional marketer with strong commercial acumen, deep understanding of local market nuances, and a proven track record of executing impactful B2B marketing programs in collaboration with sales and partner teams. You will also be responsible for leading 4P for specific categories such as VC (Video Collaboration) in B2B market, properly managing new product launch, pricing, margin, and GTM.

Responsibilities

Japan B2B Strategy & Leadership

Develop and execute the Japan B2B marketing strategy, aligned with

EAD (Europe Asia Developed) regional and global priorities.

Lead a small team of local marketing specialists and agencies to

deliver results.

Take full ownership for VC category P/L, including forecasting & GTM

Partner (To and Through) Marketing

Drive joint marketing programs with key partners, including

distributors, resellers, and strategic alliances.

Build partner enablement and co-marketing plans that generate

qualified leads and measurable pipeline.

Manage MDF (Marketing Development Funds) effectively, ensuring

ROI and compliance with partner program guidelines.

Collaborate closely with the partner sales organization to align

marketing initiatives with channel growth objectives.

End-Customer Marketing (Enterprise & SMB)

Plan and execute integrated marketing campaigns (digital, content,

events, ABM, and demand generation) targeting enterprise and SMB

customers across priority industries.

Localize global campaigns and messaging to ensure cultural and

linguistic relevance, and oversee management of the local PR

agencies.

Work with sales and business development teams to accelerate

funnel progression and support account-based programs.

Leverage analytics and insights to optimize marketing performance

and improve conversion metrics.

Cross-Functional Collaboration

Partner with regional sales leaders and product marketing to

translate business objectives into actionable marketing plans.

Collaborate with the global and regional marketing organizations

including operations, demand gen, and channel marketing teams to

ensure brand consistency and operational excellence.

Represent the Japan market in regional and global marketing

forums, sharing best practices and success stories.

4P Management mainly for VC

Maximize revenue and profit for VC category in Japan B2B market by

leading VC CCM (Video Collaboration Cluster Category Manager)

Qualifications & Leadership Experience

8+ years of experience in B2B marketing, with at least 3 years in a

regional or multi-country marketing & 4P role.

Proven leadership experience, including managing direct reports, or

cross functional teams in Japan

Track record of driving measurable pipeline growth through partner

and end-customer marketing.

Experience in technology, or IT services industries strongly preferred.

Strong understanding of partner ecosystems and channel marketing

models in Japan

Native or fluent in Japanese and business-level English.

Exceptional stakeholder management, influencing, and presentation

skills.

Data-driven mindset with proficiency in CRM and marketing

automation platforms (Salesforce, Marketo, Knak, Seismic, Tableau

etc.).

Willingness to travel across the region (up to 30%).

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We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to car

Logicool for Business Marketing Lead - Japan

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