E-commerce Key Account Manager, Hong Kong (B2B)
ExternalPrepare for this interview
EliteAI-generated questions, company research, and talking points tailored to this role
Benefits
Additional Information
Job Description Are you ready to drive business growth and build lasting relationships with key clients to bring more play to children and inspire the builders of tomorrow? Join an exciting, innovative and trendsetting brand in a fast-moving and strategic area of the business! Core Responsibilities Lead eCommerce key accounts and participate in JBPs, assortment & promotion planning Lead in eCommerce channel expansion in Hong Kong (incl. marketplaces), while maintaining strong relationship with existing accounts to deliver exponential growth Formulate eCommerce roadmap & business projections Lead short to long-term strategy setting for eCommerce accounts (incl. Omni-channels) Define and drive shopper value proposition of accounts to prioritize and improve commercial opportunities Improve eCommerce shopper occasions via jointly-design and implement on-site and off-site campaigns/promotions to recruit and retain shoppers. Own KPI management including selling-in/ consumer sales target setting, demand planning, in-stock level, eCommerce perfect store, account P&L management. Champion the use of data and turn into sales and marketing action, particularly in digital, data-driven media Deliver accurate sales forecast for a 12-month horizon for each specific customer and translate into sales Drive eCommerce perfect stores (content, SEO/SEM, assortment, rating & reviews) by leveraging regional solutions Work collaboratively with cross functions in Hong Kong & Taiwan, including sales, operations, digital marketing, brand team and customer development, as well as APAC regional colleagues driving effective planning and execution Prepare customer meetings, proactively lead both sales and non-sales levers, to track and take corrective actions. Stay up-to-date on market and shopper trends, particularly ecommerce, omnichannel and digital media related, to unlock new commercial opportunities Play your part in our team succeeding The eCommerce team is a young, passionate and growing part of LEGO HKTW team, leading exponential growth in the overall HKTW business as a strategic priority channel. This role, eCommerce Key Account Manager will manage key strategic accounts within eCommerce, working across the business with multiple functions to drive growth. The successful applicant is expected to bring eCommerce/digital expertise and experience to not only drive the success of the channel, but to help build stronger eCommerce/digital capabilities in the Sales team and overall BU HKTW to innovate for the future. The role of the KAM is to represent The LEGO Group in their day to day interactions with our business partners, bringing to life and delivering on our Partner Promise, and in true LEGO fashion, have fun doing it and ultimately bring the LEGO play experience to many more children in Hong Kong. Do you have what it takes? Minimum 5 years experience in eCommerce Sales, preferably with knowledge of dealing with online marketplaces in HKTW (eg. HKTVmall, The Club etc) and own brand.com Experience in eCom on-site and off-site campaign/promotion planning and execution Account management and joint business planning experience Strong negotiation skills, including responsiveness and attention to detail Knowledge of eCommerce fundamentals within retail digital platforms. Experience managing digital metrics (UV, CTR, ROAS) Fluency in data analytics, data-driven approach Experience to work with 3rd party partners/ distributors. Experience in sales function as an account manager or buyer-experience in E-retail Cross-functional collaboration experience with marketing functions, especially digital / performance marketing Dedicated, strong openness and proactive attitude to engage, spar and influence on key responsibilities. Ability to work independently, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere. Adaptable to changes and be at the forefront to lead change in both actions and behavior. Have a learning attitude to adapt to the evolving ecommerce new retail, media and operational environment Curious and fun! #LI-JL3 Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What's in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our