Communications Manager

About the role

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're driven by progress and thrive on the challenge of relentless improvement. We're growing fast and our ambition is huge - more categories, more locations and more people. Job Description Summary Responsible for executing large scale/ complex internal and/ or external communications within a specified function or region of Dyson We are looking for a strong communications expert to accelerate and transform Dyson's reputation in Japan. The successful candidate will be able to lead agencies and cross-functional teams to adopt new ways of PR. They will have up to date knowledge of new /social media and influencer-led communications as well as outstanding relationships with key target media, KOLs, zeitgeists and emerging influencers in Japan. This incumbent will have an innate ability to tell inspiring stories (and inspire others to tell their stories) in a way that works for Japanese audiences. They will lead new initiatives to challenge previous PR 'norms' to inspire and motivate people inside and outside of Dyson. Main Stakeholders Working day to day in Dyson's in-house Communications team in Japan and with regional and global Dyson Communications leads, the role will also collaborate closely with the local Commercial teams, Cross-category Social Media Manager, as well as the global Social Media team. Core responsibilities: This person will lead earned Communications activities, from strategic planning to execution of campaigns that 1) support commercial objectives and 2) drive storytelling/thought leadership coverage that enhances Dyson's reputation. Major accountabilities: STRATEGY - Plan and implement the Communications strategy for Dyson in Japan with a focus on maximising exposure and impact on the consumer benefits of Dyson products underpinned with our problem-solving approach, our products, people and places and the Dyson philosophy. Also, continuous planning and actions are required to position Dyson as an aspirational and premium that prioritises technology and innovation. Effective budget management. REPUTATION BUILDING - Maximize each narrative to build Dyson's reputation and desirability as a global technology company with products that deliver advanced performance and long-term value. Grow share of voice and understanding of the Dyson difference while driving impact in tangible ways to contribute to business growth. LEADERSHIP - Be a global leader for Dyson working closely with different stakeholders to create strategic plans to execute with excellent outcomes. Strong resilience and collaborative behaviours as a leader working with X functional team. ENGAGEMENT - Drive engagement with the right media, influencers, KOLs and third party experts to strength brand equity across all focus categories.