Director of Web and Creative Services

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University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play. The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more. Posted Job Title Director of Web and Creative Services Job Profile Title Director C, Business and Finance, Communications and Marketing Job Description Summary University Communications is the strategic voice and steward of Penn's reputation, sharing the University's values, priorities, and achievements with internal and external audiences. We tell Penn's stories through media relations, digital & social channels, newsletters, and other communications outlets. We advise senior leadership on messaging, crisis response, and reputation management while partnering with Penn's twelve schools, academic centers, and administrative departments to highlight research, teaching, campus life, and Penn's broader impact. We seek to ensure a consistent voice, foster meaningful engagement with key audiences, and strengthen the University's reputation through innovative storytelling, brand coherence, and data-informed strategy. Job Description The Director of Web and Creative Services provides strategic leadership and technical oversight for University Communications' digital presence, including Penn's flagship website (UPenn.edu), Penn Today, and digital creative production. Reporting to the Associate Vice President for University Communications, this role leads a cross-functional team of nine and serves as a member of the senior management team. The Director oversees web strategy, design, and technical standards, web development, and digital creative production to elevate the University's reputation, engagement, and storytelling across platforms. This role also ensures that digital platforms and creative outputs align with the University's mission, strategic priorities, and brand standards. Strategic Leadership & Vision Drive the modernization and unification of Penn's digital presence across a highly decentralized environment to improve user experience, consistency, and impact. Lead adoption and integration of AI tools across the department. Align digital innovation and creative direction with University Communications news and storytelling priorities. Advise department leadership and other core campus partners on web, digital, and brand strategy. Web & Digital Strategy Lead the redesign and next iteration of UPenn.edu, reflecting evolving user behavior, AI, and digital trends. Oversee the development, improvement, and maintenance of over 30 websites, including University's primary website, UPenn.edu, University Communications' signature news platform Penn Today , President's Center websites, special initiative websites, and email newsletters, ensuring a cohesive, user-centered experience. Serve on the department's crisis management team working closely with Penn's Department of Public Safety on website updates during emergencies. Direct the web development function, including the Director of Web Development and web developers to set timelines and goals for Drupal engineering, web development, security, and continuous improvement. Provide oversight to web management staff on designing and maintaining websites, content updates, accessibility, and technical standards. Collaborate with Penn's Information and Systems Computing on overlapping needs, site deployment, and Pantheon platform. Serve as the point of contact for vendor sourcing and managing outside web consultants and web designers for major web redesigns. Analytics & Continuous Improvement Analyze web traffic and engagement to inform strategy; monitor and optimize SEO and AI-powered search efforts. Implement data-driven improvements to web content, UX, and digital campaigns. Creative D

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