Behavioral Science Manager
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Reporting to a Director of Behavioral Science, you will play an important part in helping the Behavioral Science team influence decisions with rigorous insights that drive results. You will support programs driving multiple investigative research activities to define our brands' growth opportunities regarding brand renovation, expansion, new products, shopper and channel development, and marketing strategy. You will dig deep to uncover compelling consumer, category, shopper, and brand insights, ensuring insights are used in growth strategies, new products, and marketing and activation plans. A Taste of Your Responsibilities Establish yourself as a strategic partner with Brand, Research and Development, Customer Leadership, and Marketing. Translate insights and analytics into top and bottom line business impact. Guide an agile, analytically driven approach to identifying business opportunities for growth. Develop learning plans; execute, analyze, and communicate learning related to our brands' present and future position in the marketplace. Advise on strategic issue development to be addressed in annual operating and strategic business plans, serving as a consumer and shopper business partner. Lead synthesis and communication of market, retailer, and consumer trends; ensure relevant trends are acted upon in brand product and marketing strategies. Identify, develop, and refine new or renovated products to support business growth. Lead the sourcing, interpretation, and application of marketplace and consumer learning to develop marketing strategy and refine activation for prioritized brands. Guide application of a comprehensive range of research methodologies and external partners, driving continuous improvement in techniques and cost efficiency. Apply portfolio segmentation principles regarding resource allocation, investments, and types of engagement with brands. Ingredients Required for Your Success Bachelor's degree required. 5+ years of experience producing high quality, well regarded insights and analytics work in the consumer packaged goods (CPG) industry or similar. Experience with Circana, Nielsen or similar platforms. Experience delivering business recommendations, influencing decisions, and impacting results. Experience ensuring insights resources are applied to the most important business issues. A record of turning insights into actions with brands, retailers, marketing, and Research and Development. Experience driving business models and influencing a matrix organization across Brand, Marketing, Customer Leadership, and Research and Development. Knowledge of multiple insights tools and processes, both quantitative and qualitative. Experience working with multiple third party partners, ensuring alignment to deliverables and driving impactful outcomes. Experience explaining complex concepts and insights in simple, applicable business terms. Number of Days in Office: 3-4 #LI-Hybrid #LI-MSL #LI-PM1
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Company Intel
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