Associate Marketing Manager, CRM Rewards & Lifecycle
External
Curaleaf · Stamford, CTPrepare for this interview
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About the role
We are seeking a CRM Rewards & Lifecycle Associate Marketing Manager to support and scale our customer engagement strategy across email, SMS, and loyalty. This role is ideal for a hands-on marketer with 3-5 years of CRM experience who thrives in a fast-paced, growth-oriented environment and is comfortable owning execution end-to-end-from strategy to build to performance analysis. The ideal candidate has experience in retail, e-commerce, or regulated industries (cannabis strongly preferred) and is excited to dig into data, tools, and creative to drive customer lifecycle growth.
Responsibilities
- CRM & Lifecycle Marketing
- Execute and optimize end-to-end customer lifecycle programs including acquisition, onboarding, engagement, retention, and reactivation
- Own day-to-day deployment of email , SMS and push campaigns , including promotional, triggered, and automated journeys
- Partner with cross-functional teams to ensure lifecycle messaging aligns with merchandising, promotions, and compliance requirements
- Support ongoing testing initiatives (subject lines, creative, cadence, offers, segmentation)
- ESP & Platform Ownership
- Serve as a power user of the ESP platform (Sweed preferred) , including campaign builds, segmentation, QA, and troubleshooting
- Collaborate with internal partners and vendors to enhance platform usage and automation capabilities
- Ensure data accuracy, list hygiene, and compliance with opt-in and regulatory standards
- Creative & Design Execution
- Create or support email, SMS & push creative , including layout, basic design, and copy edits
- Work comfortably with templates and brand guidelines while maintaining speed and consistency
- Partner with design and brand teams when needed, while remaining capable of self-sufficient builds
- Performance & Optimization
- Monitor campaign performance and report on key CRM metrics (open rates, CTR, conversion, revenue, retention)
- Translate insights into actionable recommendations to improve lifecycle and rewards performance
- Maintain documentation for campaigns, journeys, and best practices
Requirements
- Required
- 3-5 years of hands-on CRM or lifecycle marketing experience
- Experience in retail, e-commerce, or cannabis/regulated industries strongly preferred
- Direct experience working within an ESP (Sweed Platform is highly preferred; experience with similar platforms acceptable)
- Strong understanding of email and SMS marketing best practices
- Ability to execute independently -comfortable rolling up sleeves and managing details
- Basic design and layout skills (email builders, templates, light HTML or visual editing a plus)
- Data-driven mindset with the ability to interpret campaign results and optimize accordingly
- Comfortable working in a fast-paced, high-growth environment
- Loyalty or rewards program management experience
- Experience with segmentation, personalization, and automation at scale
- Cannabis retail, dispensary, or highly regulated marketing experience
- Familiarity with CRM or CDP integrations and customer data structures
- What Success Looks Like
- Campaigns launch on time, error-free, and aligned with business priorities
- Lifecycle and loyalty programs show measurable improvements in engagement and retention
- CRM becomes a high-impact, revenue-driving channel
- Strong collaboration across e-commerce, brand, and analytics teams
- Why Join Us
- Opportunity to shape and scale CRM and loyalty programs in a growing, innovative industry
- High ownership and visibility with room to make an immediate impact
- Collaborative, fast-moving environment with a test-and-learn mindset
- Connecticut Hiring Range
- $87,000 - $96,500 USD
Benefits
Additional Information
At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands-including Curaleaf, Select, and Grassroots-offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Title: Associate Marketing Manager, CRM Rewards & Lifecycle Location: Stamford, CT Job Type: FT
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