Senior Marketing Communications Specialist (Writer/Editor)

Benefits

Additional Information

Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow exceptional opportunities for professional achievement and career growth. Position Summary The Senior Marketing Communications Specialist is a key contributor to firm, practice/industry, attorney team, and internal administrative team communications projects and initiatives. They will assume a lead role in creating, reviewing, and editing content used in a variety of digital external and internal communications distributed by email or published online. Primary output examples include alerts, newsletters, and reports; internal and external, client-facing news items; regular internal news compilations; and website and microsite content, including attorney bios and practice/industry area landing pages. The scope of activity includes scheduled, proactive tasks as well as special projects and content requests that arise from internal clients in the usual course of business. Whenever possible, communications projects will be driven by approved strategies and business objectives, and outcomes will be measured through analytics, engagement statistics, and traffic reports. This position can be fully remote; however, the candidate must be able to support Eastern Time working hours. Specific responsibilities include (but are not limited to) the following: Alerts, newsletters, and reports - Work with attorney teams to ensure their substantive thought leadership pieces are consistent with firm style guidelines and have secured the necessary approvals; partner with the Web Manager and Creative Services teams that format content into branded digital communications; and collaborate with other MarCom team members to help distribute and publicize content items using the appropriate channels. Client highlights and firm news items - Collaborate with the relevant attorneys and/or internal admin teams to prepare and publish external and internal client highlights (i.e., news summaries on positive outcomes the firm have secured for clients) and other firm news items. Firm website and microsites - Assist with the creation of new content for-and review and update existing content on-the firm's flagship website, www.wsgr.com, and possibly certain microsites aimed at specific client and market segments. This includes assisting with the preparation of-and ongoing updates to-wsgr.com attorney bios, case studies, landing page content, and other items. Internal news compilations - Assist with the preparation and distribution of daily, weekly, and monthly news compilations featuring client matters and various firm news. Brand standards and style guidelines - Help ensure that content used across all digital marketing communications is consistent with the firm's brand standards and that all copy aligns with the firm's style guidelines, which are largely based on the Chicago Manual of Style . Communications channel development - Work with others on the MarCom team to develop our use of content channels-including audio and video-to enhance our ability to communicate effectively with internal/external audiences, including clients and prospects. Other - Complete other assignments and projects as needed. Required Education and Work Experience Bachelor's degree in journalism, communications, or marketing/business degree required, or equivalent. Must have a minimum of 8 years of marketing communications experience; law firm or professional services marketing experience a plus. Position Competencies and Skills Excellent written and verbal communication skills, with exceptional attention to detail. Copy editing experience strongly preferred. Responsive to requests, with the ability to prioritize numerous tasks and complete them well within a short timeframe with accuracy. Ability to work independently as well as collaboratively as part of a larger team. Superior proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook). Shared collaboration application use experience (MS Teams, MS Sharepoint, and/or sophisticated content management systems). Experience with emailer-building software (e.g., Stripo) and managing email campaigns is preferred. Experience with WordPress or similar blog software is preferred. Experience with RubyLaw CMS a plus. The primary location for this job posting is in Palo Alto, but other locations may be listed. The actual base pay offered will depend upon a variety of factors, including but not limited to the selected candidate's qualifications, years of relevant experience, level of education, professiona