Sr. Product Marketing Manager - Release Marketing & PMM Operations

About the role

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at scale. Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term. Samsara is seeking a Sr. Product Marketing Manager - Release Marketing & Operations to build and run the operational foundation that powers our Product Marketing team. This is a unique role at the intersection of marketing craft and operational excellence - you will own the systems, processes, and programs that help PMMs do their best work at scale. Your most visible and highest-impact ownership will be release marketing: you will drive how Samsara plans, aligns on, and communicates product innovation internally and to the market. You will be the connective tissue across PMO, R&D, Product, PMM, Sales, and Marketing leadership - keeping the launch calendar moving, the messaging coherent, and the organization aligned. You'll also be at the forefront of envisioning how we evolve our launch approach to maximize impact. Beyond launch execution, you will also build the operational infrastructure that makes a world-class PMM team hum. This will range from standing up processes to crafting QBR materials to continuously improving how the team works. This role is a rare combination: it requires someone who can run a rigorous cross-functional process, dream up ways to re-envision approaches, and has strong marketing instincts. This is a remote position open to candidates based in the US. You should apply if: You want to impact the industries that run our world: Your efforts will help Samsara communicate innovations that digitize large sectors of the global economy - from improving fleet safety to reducing emissions. You are a builder: You do not just execute existing playbooks - you design new ones. You thrive when given a blank canvas and a clear outcome. You love both the craft and the machinery: You care deeply about great marketing, and you are equally energized by making the systems behind it run better. You are energized by our opportunity: Samsara is growing fast, and this role sits at the center of ensuring our GTM motion scales with it. In this role, you will: Own the Product Launch Plan: Partner with R&D and PMM stakeholders to gather the full feature list, organize features into coherent narratives, and tier them based on strategic priority. Map launches to key market moments, and maintain the master launch plan as the single source of truth. Drive Cross-Functional Alignment: Run alignment sessions across Product, GTM, and Marketing leadership - owning the materials, driving to clear decisions, and tracking open items such as naming through to resolution. Coordinate Execution Across Tiers: Own the marketing planning and coordination meetings that keep launches on track. Partner with Demand Gen, Enablement, and Marketing leads to optimize timing, reduce messaging overlap, and amplify impact. Measure Launch Effectiveness: Track program-level metrics including comms engagement, sentiment, and product adoption. Provide regular reporting to PMM leadership and surface insights that inform future strategy. Evolve the Launch Playbook: Maintain a prioritized backlog of process gaps, convene cross-functional working groups to address root causes, and lead ongoing research into how Samsara's launch approach should evolve - especially by leveraging AI. PMM Operations: Build and Run PMM Operational Programs: Design and lead high-impact team programs such as content audits, team offsites, etc. Create Scalable Frameworks: Develop templates, playbooks, and toolkits that reduce friction and improve consistency across launches and PMM content. Elevate the PMM Team: Act as a force multiplier - identifying opportunities to improve how the team works and delivering on them. Minimum Requirements: Experience: 5+ years in Product Marketing, Release Marketing, Product Ops or related role Operational Excellence: Proven ability to design and implement scalable processes and programs in a fast-moving environment - ideally related to new product launches and/or release marketin