AI Adoption & Engagement Lead

Responsibilities

• AI Product Rollouts & Adoption
• Drive internal rollouts of AI tools and platforms across News Group
• Develop adoption strategies including communications, training, and phased enablement.
• Serve as a frontline partner to users, gathering feedback and surfacing insights to product teams.
• AI Applications
• Be subject matter expert around current and new AI features across our AI solutions.
• Leveraging approved off the shelf AI capabilities such as OpenAI and Microsoft Co-Pilot for specific use cases coming from our internal teams.
• The person needs to be comfortable understanding the art of the possible with these tools and quickly addressing use cases with AI solutions and features
• Detailed hands-on understanding of key solutions
• Tracking AI Capabilities & Enhancements
• Track new AI product features, model updates, and vendor enhancements.
• Translate changes into clear, practical guidance for internal audiences (what changed, why it matters, how to use it)
• Training & Enablement
• Partner with internal teams and vendors to integrate AI education into broader upskilling programs.
• Design and deliver role-based training (workshops, demos, office hours) tailored to skill level and function.
• Develop structured learning paths, onboarding materials, and self-service content to build organizational AI literacy.
• Community & Engagement
• Build and manage AI Communities of Practice across News Group.
• Identify and empower internal AI champions.
• Design creative engagement initiatives including showcases, challenges, and use-case spotlights.
• Measurement & Program Performance
• Define and track adoption, engagement, and satisfaction metrics.
• Evaluate effectiveness of enablement and engagement approaches and iterate accordingly.
• Capture success stories ("AI wins") and user feedback to refine programs and inform priorities
• Provide clear reporting and insights to leadership.
• Collaboration
• Partner closely with Product, Technology, and cross-portfolio stakeholders to coordinate and align on AI enablement initiatives.
• Maintain relationships with AI vendors to track emerging capabilities and product updates.
• Work with Legal, Security, Standards, and governance partners to enable, test, and deploy new capabilities in a responsible, scalable way.
• 7+ years of experience in enablement, customer success manager, change management, engagement management, or product adoption roles (internal-facing or enterprise).
• Strong practical hands-on knowledge of modern AI tools such as OpenAI, Co-Pilot and how they fit into real workplace workflows.
• Strong program management skills: organized, self-directed, able to manage multiple workstreams and stakeholders simultaneously.
• Ability to drive initiatives independently
• Ability to translate AI capabilities and model/tool changes into clear, actionable guidance for non-technical audiences.
• Hands-on experience using AI to improve personal and team productivity
• Ability to present for large audiences
• Strong written and verbal communication skills
• Highly collaborative, with the ability to build trust across editorial, business, and technical teams.
• Ability to adapt into rapidly changing environment where each week is looks different. Our team works like a start up inside a large organization.
• Desired Characteristics:
• Experience in media, journalism, content production, or other high-velocity operational environments.
• Experience building communities of practice and champion networks.
• Additional Requirements: Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• Salary range: $130,000 - $170,000 (bonus eligible)
• As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all

Benefits

Additional Information

The AI Adoption & Engagement Lead is responsible for driving successful adoption of AI tools and capabilities across NBCUniversal News Group. This is a hands-on, AI-native role that blends enablement, execution, and community-building. The focus is not just on launching AI products, but on ensuring people understand, trust, and meaningfully use them in their daily work. This role leverages AI in day-to-day execution to support rollout planning, training development, communications, and program tracking, working across Product, Technology, Data, and cross-functional partners (including Learning & Development, vendors, and governance stakeholders) to enable responsible, scalable adoption.

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