Work closely with BDR Thermea Group R&D and engineering teams to ensure technical feasibility, quality and compliance.
Product Lifecycle Management
Manage the full product lifecycle including introduction, growth, optimisation, range rationalisation and end‑of‑life.
Drive range simplification and cost‑down initiatives to improve operational efficiency and profitability.
Ensure accuracy of product data, documentation and specifications.
Commercial Performance
Own revenue, margin and profitability for the residential heat pump portfolio.
Develop pricing strategies that balance competitiveness, value positioning and margin protection.
Monitor sales performance, forecast demand and support annual budgeting and strategy cycles.
Market, Customer & Channel Focus
Act as the voice of the customer, incorporating installer, merchant, developer and end‑user feedback.
Commission and interpret market research, customer insight and competitive analysis.
Support sales teams with product training, technical positioning and customer engagement.
Marketing & Go‑To‑Market
Work with marketing to develop compelling value propositions, launch materials and sales collateral.
Ensure sales teams and channel partners are equipped to execute effectively.
Support exhibitions, industry events and customer demonstrations.
Regulatory, Innovation & Future Development
Track and interpret UK and EU regulatory developments.
Translate regulatory change into clear product and portfolio requirements.
Identify innovation opportunities in system design, controls, integration and installer experience.
Stakeholder Management
Build strong cross‑functional relationships across Baxi Heating and the wider Group commercial functions.
Collaborate with central Product Management and Development Unit teams.
Engage cross functionally to influence component roadmaps and future capability.
Knowledge, Skills & Experience
Essential
Proven experience in a Product Manager role.
Strong understanding of residential air source heat pump systems.
Demonstrable experience leading NPD projects and product launches.
Commercially astute with experience owning pricing, margin and revenue performance.
Strong stakeholder management and influencing skills.
Desirable
Experience within HVAC, heat pumps or building services manufacturing.
Familiarity with UK low‑carbon heating regulations and standards.
Experience working with installer, merchant or distribution‑led go‑to‑market models.
Personal Attributes
Commercially driven with strong ownership and accountability.
Analytical, data‑led and outcome focused.
Customer‑centric with a clear understanding of installer needs.
Collaborative and credible within cross‑functional teams
Benefits
Equity / stock options
Additional Information
Role Overview
Baxi Heating is a leading UK manufacturer of sustainable heating and hot water solutions, with over 150 years of heritage and a strong commitment to supporting the UK's transition to low‑carbon heating. As part of the BDR Thermea Group, Baxi plays a pivotal role in shaping the future of residential heating.
The Product Manager - Residential Air Source Heat Pumps is responsible for the commercial success of Baxi Heating's residential ASHP portfolio. The role owns the end‑to‑end product lifecycle, from market insight and new product development through launch, optimisation and end‑of‑life management, ensuring sustainable revenue growth, margin performance and market share.
Operating within an established UK HVAC manufacturing environment, the role acts as the central link between engineering, R&D, manufacturing, sales, marketing, supply chain and regulatory teams.
Bdrthermea · Warwick