Middle CRM

Responsibilities

• Implement effective omnichannel CRM marketing strategies (email, app push, in-app, notification center) with an audience of millions users, aligned with overall marketing goals.
• Segmentation Support: Collaborate on segmentation efforts, track segments, and contribute to enhancing customer lifetime value (CLV).
• Constant work with segmentation, track segments, their dynamics and increase CLV
• Constant hypothesis generation, AB tests, evaluation and scaling
• Analyze CRM marketing performance metrics to make informed decisions and optimize campaigns.
• Effectively coordinate with multiple teams, utilizing project management skills to keep CRM campaigns on track.
• Apply audience segmentation techniques to tailor CRM campaigns for diverse customer segments.
• What do we offer?
• Competitive salaries based on your professional experience
• Fast growing international company with stable employment
• Annual vacation and 1 additional day off on your birthday
• Mental Wellbeing Program - the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions
• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
• Free English and German language classes
• Flexible working hours and hybrid work
• Join us today and let's create a success story together!

Requirements

• Over 3 years of hands-on experience in CRM marketing across various channels, including Email, Web, App pushes, and in-apps.
• Proven ability in executing and optimizing email & push marketing campaigns. Familiarity with content creation for various channels is a plus.
• Willingness to support the development and implementation of CRM marketing strategies aligning with company-wide marketing goals.
• Familiarity with CRM marketing tools and platforms such as Esputnik, Braze, Iterable, marketing automation platforms, and analytics tools.
• Basic analytical skills to interpret CRM marketing performance metrics and contribute to data-driven decisions.
• Basic understanding of email marketing regulations and best practices (CAN-SPAM Act, GDPR) to ensure compliance.
• Support project management efforts by coordinating with teams and assisting in keeping CRM campaigns on track.
• Exposure to audience segmentation techniques and a willingness to learn and apply them in CRM campaigns.
• Basic understanding of how email marketing integrates with CRM systems for personalized and automated campaigns.
• Willingness to collaborate within a team and support senior professionals in achieving team targets.
• English B2 and fluent Ukrainian/Russian

Benefits

Additional Information

Company Description AUTODOC is a technology company with a leading e-commerce platform for vehicle parts and accessories in Europe. Founded in2008 in Berlin, we are now 5,000 people from 68 nationalities, collaborating to make mobility easy and sustainable. By placing technology at the core of everything we do, we manage to serve customers in 27 European countries in 23 languages. Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Are you an experienced CRM professional looking to step into a middle-level role? Join our dynamic team as a Middle CRM Professional and contribute to the optimization of our CRM strategies, bridging your expertise with a team-oriented approach. Catch the ride! Job Description

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