Senior Manager, Product Marketing

About the role

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software. To us, being visionary is more important than doing things the way they've always been done.

Responsibilities

• Bring customer and market insight into SOTI
• Engage directly with customers, partners and field teams to understand buyer motivations, adoption drivers and friction points across the customer journey.
• Gather and synthesize market signals from third-party sources including analyst research, industry trends, press and peer communities to inform positioning and go-to-market decisions.
• Conduct competitive monitoring to understand shifts in messaging, differentiation, and buying criteria, and provide recommendations on how SOTI should respond.
• Translate customer and market insights into actionable guidance that informs product and go-to-market decisions (e.g., buyer journey insights, key objections, value drivers, and adoption barriers).
• Direct Product go-to-market strategy
• Define go-to-market plans including target customers, market posture, channels and adoption paths.
• Guide sequencing and timing of market-facing activities based on product readiness, market dynamics and external signals.
• Shape product adoption strategies across direct, partner and product-led motions based on how customers discover, buy, activate and expand usage.
• Partner with Senior Leadership team and cross-functional stakeholders to align packaging, pricing, positioning and execution around a consistent go-to-market strategy.
• Shape how the market understands SOTI ONE
• Own product positioning that clarifies where SOTI products fit, why they matter and how they differentiate in the market.
• Craft clear, outcome-driven messaging that resonates with customer decision-makers.
• Build and deliver compelling product narratives through strong written content and executive-level presentations for internal and external audiences.
• Ensure positioning and messaging are consistently reinforced across key touchpoints including sales presentations, demos, web content, corporate events and partner materials.
• Enable others to tell the SOTI ONE Platform story
• Equip Sales, Sales Engineering and SOTI partners with the positioning context, proof points and guidance needed to advocate credibly in customer and partner conversations.
• Develop scalable enablement resources such as pitch narratives, FAQs, competitive context, talk tracks and demo guidance that reduce friction to telling the story accurately.
• Support customer and partner advocacy by highlighting real outcomes and enabling reference-ready stories that strengthen trust in the market.
• Reinforce authentic and consistent representation of product value across touchpoints to ensure expectations match real product experience and support long-term adoption.
• People & Team Leadership
• Lead, coach, and develop a team of Product Marketing Managers and specialists, providing clear prioritization, regular feedback, and career development guidance
• Set clear performance expectations, conduct goal‑setting, performance reviews, and succession planning
• Foster a high‑performance, inclusive team culture that balances strategic thinking with execution excellence

Requirements

• What's in it for you?
• The People - From our humble origins in our founder's basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
• The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!
• Minimum 7 years of experience in Product Marketing for B2B, SaaS, or enterprise software.
• Proven experience defining positioning, messaging and go-to-market strategy for complex or technical products.
• Ex

Benefits

Additional Information

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

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