Marketing Event Specialist

Responsibilities

• Onsite and online event coordination supporting marketing and sales efforts, inclusive of sponsorships, industry conferences, webinars, presentations, meetings, and client appreciation events.
• Start to finish event and conference planning activities: Oversee all aspects of event planning and execution, including logistics, internal alignment and communications, vendor selection, sponsorship opportunities, content development, booth set up, lead generation, ensuring that everything runs smoothly.
• Build and maintain strong stakeholder relationships while supporting an event strategy aligned with business objectives.
• Manage attendee data throughout the event planning process including invitation phase, registration tracking, other pre-planning activities and post-event campaign tracking
• Provide onsite support (meeting setup, nametags, materials, packages, gift bags, registration lists, seating assignments) as required for events and conferences.
• Perform event close out activities including attendee and vendor follow up, tracking event finances (check requests, invoicing, and reporting), gathering and inputting ROI metrics into salesforce and/or marketing automation systems, and team communications.
• Oversee and track event expenditure as well as report on event progress, ensuring deadlines and budgets are met and coordinate the efforts of internal and external stakeholders.
• Conduct research and identify net new experiences and systems to help the marketing team continue to elevate the events program and streamline processes.
• Propose new ideas to improve event planning and implementation processes.
• Build and maintain strong relationships with event vendors, negotiating contracts and ensuring seamless execution.
• Provide clear, consistent, and frequent communication to stakeholders to outline strategy, tactics, and performance of campaigns
• Provide marketing collateral, giveaways and GTM resources where needed
• Support marketing campaigns including lead management, communications, social media, and email marketing
• Proactively track marketing campaigns to meet deadlines and provide regular project updates to senior marketing management
• Work closely with our internal creative and marketing team to ensure all efforts are aligned with business goals
• Execute on other directives and ad-hoc projects
• Support and execute the firm's participation in external conferences, including sponsorship activation, logistics, and on-site coordination
• Support planning and execution of internal leadership retreats and training events, including venue sourcing, agendas, and on-site support
• Produce all event-related materials, including invitations, swag items, promotional collateral, ensuring initiatives align with brand strategy
• What You'll Be Accountable For (Outcomes & Metrics):
• Manage event-specific metrics aligned to program objectives, including:
• o Contribution to Brand Development tracking and engagement metrics
• o Lead generation tracking and reporting tied to event participation and engagement outcomes
• Internal stakeholder satisfaction with events through high-quality event execution and proactive communication with segment and market leads
• Gathering post-event feedback, compiling insights, and identifying opportunities for continuous improvement across programs and experiences
• Strong attention to detail across all event deliverables, including communications, registration management, onsite experience, and reporting - with particular emphasis on the effective presentation of the Riveron brand
• Budget tracking, invoice management, and reconciliation processes to help ensure events remain within approved budgets
• Building collaborative relationships with internal teams, external vendors, and partners to support successful program delivery and positive attendee experiences

Requirements

• Bachelor's degree in Marketing or related field from an accredited university
• 3-5+ years of event management experience, ideally in a professional services environment where attendees tend to be high-ranking executives or VIPs
• Flexible enough to frequently travel to events/conferences across the United States - v

Benefits

Additional Information

The Marketing Event Specialist will drive the planning, coordination, and execution of client and prospect events that enhance brand visibility, support business development efforts, and foster meaningful client relationships for Riveron. Reporting to the Associate Director, Event Management, this role will partner closely with marketing and internal stakeholders to help deliver high-quality, engaging event experiences aligned with firm objectives. The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple priorities in a fast-paced environment. This role requires strong communication skills, a proactive mindset, and the ability to support a variety of event logistics and operational needs across in-person and virtual programs.

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