Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy
Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections
Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
Serve as a core member of the US Brand Leadership Team
Financial Planning & Governance
Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
Lead the Annual Operating Plan (AoP) process in partnership with Finance
Ensure financial investments are aligned with brand strategy and ROI priorities
Provide ongoing financial transparency to the Brand Lead and Marketing leadership
Executive Communications & Field Enablement
Support development of strategic content for important internal stakeholders for: National and Regional Sales Meetings and Executive Leadership team forums
Translate complex strategy into clear, compelling narratives tailored to diverse audiences
Support additional ad hoc strategic analyses and presentations as requested by leadership
Marketing Team Collaboration
Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans
Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategy
Support development of integrated marketing initiatives across Segmentation 2.0
Ad Hoc Strategic Project Development
Support the execution of projects initiated by Brand Lead or Executive leadership
Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution
Present findings and recommendations to senior leadership with clear decision asks
Education:
BA/BS degree required; Masters o degree or higher preferred.
Requirements
BA/BS with 10 + years of overall experience and 7+ years of marketing experience or a MA/MS/MBA with 7 + years of overall experience and 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
10+ years of pharmaceutical marketing and/or healthcare-related commercial experience is preferred
Background in hematology or highly competitive therapeutic categories is preferred
Ability to communicate effectively with Senior Leadership on key brand growth initiatives
Demonstrated ability to lead without authority and influence cross-functional team
Prior success in competitive preparedness and market-shaping initiatives
Skilled in integrating insights from customer research, analytics, and field feedback
Excellent communication skills
Location:
US Remote
Supervisory Responsibilities:
This position is an individual contributor role but will require strong leadership of agency partners and internal cross-functional teams
Computer Skills:
PC, including MS Office Suite, MS Teams. Travel:
Approximately 25%, including international travel.
Global Competencies
When we exhibit our values of Patients First, Driving Excel
Benefits
Health insuranceRemote work options
Additional Information
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description:
The Director, US Brand Strategy reports directly to the US Brand Lead and serves as a key member of the US Brand Leadership Team. This role is responsible for driving strategic planning, competitive readiness, financial stewardship, forecast alignment and insight generation in partnership with the GIA team, and cross-functional execution excellence in support of the Brand's commercial objectives.
The Director leads the annual Brand Plan process, competitive readiness reviews, and the Annual Operating Plan (AoP), while partnering with GIA to inform and pressure-test forecasts and lead key Market Research initiatives that shape strategic decision-making, and supports Executive and Field communications. In addition, this leader serves as a strategic architect for high-priority, ad hoc initiatives-assessing business needs, developing structured project plans, and driving cross-functional execution in response to emerging opportunities, competitive dynamics, or leadership priorities.
This role works in close partnership with other members of the Marketing team-including Promo, Patient Marketing, Digital, and CET-to ensure cohesive strategy development and execution across all customer-facing initiatives for the Brand.
Beigene · Remote