Digital Engagement Coordinator

Requirements

• Required Education
• Bachelor's degree in marketing or communications field or equivalent combination of education and experience.
• Required Experience
• Three years of related experience.
• 1-3 years of content creation for a brand or organization
• Knowledge, Skills, and Abilities
• Ability to effectively communicate both orally and in writing
• Knowledge of word processing and spreadsheet applications
• Strong interpersonal and organizational skills
• Knowledge of social media trends and audience engagement best practices
• Knowledge of digital accessibility standards
• Knowledge of SEO and digital discoverability practices
• Ability to positively and professionally interact with clients and staff
• Strong presentation skills
• Working knowledge of office software and instructional programs
• Skilled in project coordination in a deadline-driven, fast-paced environment
• Knowledge of principles and methods for teaching and instructing individuals and groups
• Skilled in utilizing various learning and active listening strategies
• Ability to orally comprehend and express information and use inductive and deductive reasoning
• Ability to facilitate and adapt course and the course content
• Ability to positively and professionally interact with clients and staff, groups of various sizes
• Ability to multitask and work cooperatively with others
• Why Join the Javelina Nation?
• Texas A&M University-Kingsville offers a supportive, mission-driven culture focused on excellence in teaching, research, and service. All employees enjoy:
• A welcoming campus community
• Opportunities for professional development
• Competitive benefits through the Texas A&M University System
• A rewarding experience of helping students achieve their academic and career goals
• Shared Values: TAMUK employees up

Benefits

Additional Information

Job Title Digital Engagement Coordinator Agency Texas A&M University - Kingsville Department Marketing & Communications Proposed Minimum Salary Commensurate Job Location Kingsville, Texas Job Type Staff Job Description About Texas A&M University-Kingsville Texas A&M University-Kingsville (TAMUK), the oldest institution of higher learning in South Texas and a proud member of the Texas A&M University System, stands as the region's premier university. TAMUK offers the widest range of academic programs and degrees in South Texas, provides exceptional learning and residential facilities, conducts impactful research, awards substantial scholarships, and has awarded more than 80,000 degrees in the institution's 100-year history. The university is recognized for its unwavering commitment to student success, meaningful research, and deep community engagement. With a welcoming campus culture and strong regional partnerships, TAMUK offers faculty and staff a unique opportunity to make a lasting difference in the lives of students and the broader South Texas region. Location: The University is located in historic Kingsville, a friendly, safe city of 25,000 that is the home of the legendary King Ranch. Corpus Christi and its beaches are just 40 miles to the northeast, and the border with Mexico is 120 miles to the south at Brownsville or 119 miles to the west at Laredo. For more information, click here . Job Description Summary The Digital Engagement Coordinator, under general supervision, assists with the execution of marketing initiatives that enable services, events and/or products to meet business objectives. Develops and implements marketing and engaging digital content in support of recruitment and general brand awareness. Essential Duties and Responsibilities Content Creation Create engaging content for social media platforms including, but not limited to, Facebook, Instagram, LinkedIn & YouTube Shorts. Support live event coverage through real-time social media posting, photography, and short-form video creation. Recruit, train and lead the student content creator team. Ensure content reflects the appropriate institutional tone, follows brand standards, accessibility guidelines, and platform best practices. Strategy & Data Assists in planning, developing, and scheduling social media content calendars aligned with organizational priorities. Assists in planning, developing, and scheduling e-communications across platforms, including but not limited to, email and text messaging. Monitor audience engagement and assist with responding to comments, messages, and inquiries as appropriate. Track and report basic social media performance metrics including reach, engagement, impressions, and follower growth. Maintain organized digital asset libraries including photos, videos, and graphics. Communication and Stakeholder Engagement Serves as a point of contact for inquiries related to social media and other digital communication. Collaborates with campus departments, student ambassadors and MARCOM team to enhance digital storytelling. Contributes to campus-wide social media and digital accessibility training.

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